Overview

Read how e-CBD helped Coffee Roasters Australia improve their website design and functionality to sell more products online while boosting their organic performance and visibility.

Coffee Roasters Australia specialises in supplying high quality coffee roasting equipment and control systems, roaster installation and setup, training and customer support. As one of the largest providers in Australia, Coffee Roasters Australia came to e-CBD to update their existing website which was becoming increasingly difficult to update due to the outdated CMS and design.

Client

Coffee Roasters

Project

Website Redesign, Online Shopping Cart and Search Engine Optimisation Strategy

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Industry

Hospitality Manufacturing

Location

Gold Coast (head office)

Completed

2015 - 2017

Solutions

Web Design, Web Hosting, Search Engine Optimisation, Content Strategy & Copywriting, Conversion Rate Optimisation, Email Newsletter System

Technology

eCommerce, Content Management System, Mobile Responsive Design, Standards Compliant xHTML, Standards Compliant CSS, Javascript, PHP, MySQL

Website

www.coffeeroasters.com.au

Solution:

Coffee Roasters Australia initially approached e-CBD for Search Engine Optimisation services for their two websites, Coffee Roasters and Capsule Pack, the latter offering a unique coffee capsule packing service for individual roasters around Australia. After some initial growth, it became apparent that the biggest barriers to further SEO success were the outdated websites and the older systems they were built in.

e-CBD redesigned both websites and brought them into a modern CMS, with a mobile-first approach. The Coffee Roasters website in particular required additional development with the inclusion of a comprehensive online store and blog system. Visibility in search engines has since improved, and online sales through the store have increased by 70%, and 83% in overall conversion rate.

The Capsule Pack website redesign in 2016 was also incredibly successful and tied in with the release of their new line of biodegradable capsules. Since the launch of the new site, organic traffic has increased by 44%, and the conversion rate has increased by 60%.

In 2017, Coffee Roasters Australia released their own line of commercial roasters called the Phantom Series. Initially setting up a simple landing page for the new product line under the brand CRA Technology, e-CBD have since turned the landing page into a full website and have started search engine optimisation.

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