Pay Per Click Management
Get your business in front of a targeted audience for increased leads and qualified traffic using Pay Per Click Advertising!
Pay Per Click advertising (PPC) is an incredibly effective form of digital marketing that provides immediate results and an excellent return on investment that you can track. Promote your business to a specific audience using either Google Ads (formerly Google AdWords) or Facebook Ads, with a set budget and highly measurable results.
If you’ve been running ads with little success or haven’t tried PPC ads before, contact e-CBD’s experienced team today and let us set up a stellar campaign for your business.
Why Pay Per Click?
- Get instant visibility
Although SEO is highly beneficial, it can take time before your website starts to appear in organic results (especially if your site is brand new). This is where Google AdWords can be an excellent complementary strategy. Start bringing in qualified traffic to your site as soon as you start your campaign.
- Highly measurable, real time reporting
Know exactly how your campaigns are performing with easy to understand reporting tools. With Google Analytics and other integrated platforms, you can know the exact Return on Investment you’re getting. Detailed statistics also allow for campaign refinement so that your ads can perform even better for you.
- Extremely targeted traffic
Polish your campaigns to target your audience by location and device to serve your ads only to the target market that your brand is aiming for. If you opt for Facebook ads, you can get even more specific with age, gender, interests and much more.
- Greater control
Enjoy greater control over your campaigns with significant fine tuning of daily budgets, campaign duration, scheduling, audiences, keywords and much more so you can be sure the right people will be seeing your ads
- Remarket to your audience
Show your ads to those who have previously visited your website on the Google Display Network and Facebook with remarketing.
What we specialise in:
e-CBD are experienced in both Google AdWords and Facebook Business Manager campaigns, having created and managed dozens of successful campaigns for clients in various industries.
- Google Search Ads (search marketing)
- Google Display Network (image/banner ads)
- YouTube Advertising (video advertising)
- Google Shopping Ads (Google Merchant Centre)
- Remarketing Ads
- Dynamic Search Ads
- Like Ads (Brand awareness and reach)
- Page Promotion (Brand awareness and reach)
- Post Promotion (Engagement)
- Website Click Ads (Traffic)
- Conversion Ads
- Facebook Catalogue Ads
- Lead Ads
- Retargeting Ads (Remarketing for Facebook)
- LinkedIn Ads
- Bing Ads
- Instagram Ads
- Twitter Advertisng
We also assist with landing page creation, conversion rate optimisation, reporting and more.
How it works?
Pay Per Click is a form of online advertising that literally means you pay for each click on your ad. It’s a highly affordable and measurable form of advertising unlike traditional offline methods (radio, television, print etc), and because it’s online you know exactly what you get for your spend with extensive Analytics and tracking mechanisms.
Google Search Ads: Using an auction system you bid for advertising positions in the search engine results page against competitors targeting the same search terms. The amount you pay per click is dependent on the relevancy and quality of your ads (quality score), the landing page the ads are going to, as well as how many other people may be bidding for the same keywords.
By doing keyword research we can determine the appropriate keywords to target as well as how much the average cost per click will be. This helps us determine your recommended daily spend and most importantly the approximate number of sales or enquiries from potential customers you can expect from the advertising campaigns.
It's important to get an experienced PPC advertiser to manage your Google Ads campaigns or you could wind up paying Google a lot more than you need to. Keyword research, expertly crafted ad verbiage that encourages click throughs and other specialised tactics make sure you're ads are optimised from the get-go.
We continue to optimise your campaigns to improve click through rates, remove under performing keywords and ads, but most of all, increase sales and leads being driven by the ads.
Google Display Network Ads: Also called display advertising, these are visual "display" ads which appear on 3rd party websites (not on the Google search results page).
These ads are very powerful because of the way they can be targeted:
- You can remarket to people who have already visited your site or even certain pages of your site.
- You can use audience data from Google Analytics to target people or a certain age group who are interested in related services or products.
- You can even target people who have visited your competitors website.
There are many ways to focus these ads towards the correct audience. These are cheaper ads which can give focused brand exposure at a very affordable cost.
Facebook advertising is quite a bit different in regards to Google Search Ads. These ads are a form of interruptive advertising meaning that you're wanting to interrupt people scrolling through their newsfeed so they focus on your ad.
The ads are visual and can either use a static image, carosel of images or a video. They way you can target the ads is wide and varied,.You can:
- Retarget people who have already been to your site.
- Re-engage people who have visited your Facebook or Instagram in a certain number of days.
- Or target demographics and interest to create more brand awareness of your products and services.
Instagram advertising is included in the Facebook Advertising platform making it easy to get your ads on Facebook and Instagram simultaneously. You can target potential customers in the newsfeed, Instagram stories and Instagram TV with a variety of ad styles.
Our PPC strategies are created in a way that is designed to bring you qualified traffic that converts. This is how we measure the success of a campaign, with the ultimate goal being more customers and clients for you.
We look at things like:
- How many leads or sales you received as a result of the campaign
- What is the cost per acquisition for leads and sales – is advertising the best strategy for you?
- How does your paid traffic interact with your website? Is the bounce rate high? Are they sticking around?
If your current Pay Per Click campaign is costing you more than you’re getting back, contact us today to improve the return on investment for your online marketing.
How much are our PPC Management services?
In the first few months we need to spend some extra time fine tuning your campaigns or setting them up. This cost generally decreases after a few months once the ads are in a position where they’re performing well. At this stage we would continue to monitor the campaigns weekly and check the results and make tweaks where needed.
*This is the amount you pay to Google and Facebook, and is an example of a PPC budget using $20 per day on Google and $10 per day on Facebook