Pay Per Click Management
Get your business in front of a targeted audience for increased leads and qualified traffic using Pay Per Click!
Pay Per Click (PPC) advertising is an incredibly effective form of internet marketing that provides immediate results and an excellent return on investment that you can track. Promote your business to a specific audience using either Google Ad (formerly Google AdWords) or Facebook Ads, with a set budget and highly measurable results.
If you’ve been running ads with little success or haven’t tried PPC ads before, contact e-CBD’s experienced team today and let us set up a stellar campaign for your business.
Why Pay Per Click?
- Get instant visibility
Although SEO is highly beneficial, it can take time before your website starts to appear in organic results (especially if your site is brand new). This is where Google AdWords can be an excellent complementary strategy. Start bringing in qualified traffic to your site as soon as you start your campaign.
- Highly measurable, real time reporting
Know exactly how your campaigns are performing with easy to understand reporting tools. With Google Analytics and other integrated platforms, you can know the exact Return on Investment you’re getting. Detailed statistics also allow for campaign refinement so that your ads can perform even better for you.
- Extremely targeted traffic
Polish your campaigns to target your audience by location and device to serve your ads only to the target market that your brand is aiming for. If you opt for Facebook ads, you can get even more specific with age, gender, interests and much more.
- Greater control
Enjoy greater control over your campaigns with significant fine tuning of daily budgets, campaign duration, scheduling, audiences, keywords and much more so you can be sure the right people will be seeing your ads
- Remarket to your audience
Show your ads to those who have previously visited your website on the Google Display Network and Facebook with remarketing.
What we specialise in:
e-CBD are experienced in both Google AdWords and Facebook Business Manager campaigns, having created and managed dozens of successful campaigns for clients in various industries.
- Google Search
- Google Display Network (image ads)
- YouTube Advertising (video ads)
- Shopping Campaigns (Google Merchant Centre)
- Dynamic Ads
- Like Ads
- Page Promotion
- Post Promotion
- Website Promotion
- Audience Ads (Remarketing)
- LinkedIn Ads
- Bing Ads
- Instagram Ads
e-CBD can also assist with landing page creation, conversion rate optimisation, reporting and more.
How it works?
Pay Per Click is a form of advertising that literally means you pay for each click on your ad. It’s a highly affordable and measurable form of advertising unlike traditional offline methods (radio, television, print etc), and because it’s online you know exactly what you get for your spend with extensive Analytics and tracking mechanisms.
Google Ads uses a unique auction system where you bid for advertising positions against competitors. The amount you pay per click is dependent on the relevancy and quality of your ads and landing pages, as well as how many other people may be bidding for the same keywords, along with numerous other factors. For this reason it’s important to get a professional to manage your campaigns or you could wind up paying more than you should.
Facebook advertising is similar, however you’re defining the audience by demographic information, location, profile information and interests rather than search behaviour.
Our strategies are created in a way that is designed to bring you qualified traffic that converts. This is how we measure the success of a campaign, with the ultimate goal being more customers and clients for you.
We look at things like:
- How many leads or sales you received as a result of the campaign
- What is the cost per conversion – is advertising the best strategy for you?
- How does your paid traffic interact with your website? Is the bounce rate high? Are they sticking around?
If your current Pay Per Click campaign is costing you more than you’re getting back, contact us today to improve your return on investment.
How much are our services?
In the first few months we need to spend some extra time fine tuning your campaigns or setting them up. This cost generally decreases after a few months once the ads are in a position where they’re performing well. At this stage we would continue to monitor the campaigns weekly and check the results and make tweaks where needed.
*This is the amount you pay to Google and Facebook, and is an example of a PPC budget using $20 per day on Google and $10 per day on Facebook