Pay Per Click Management

Pay Per Click Management

Get your business in front of a targeted audience for increased leads and qualified traffic using Pay Per Click Advertising!

Pay Per Click advertising (PPC) is an incredibly effective form of digital marketing that provides immediate results and an excellent return on investment that you can track. Promote your business to a specific audience using either Google Ads (formerly Google AdWords) or Facebook Ads, with a set budget and highly measurable results.

Google Ads
Facebook Ads

If you’ve been running ads with little success or haven’t tried PPC ads before, contact e-CBD’s experienced team today and let us set up a stellar campaign for your business.

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Why Pay Per Click?

What we specialise in:

e-CBD are experienced in both Google AdWords and Facebook Business Manager campaigns, having created and managed dozens of successful campaigns for clients in various industries.


  • Google Search Ads (Search marketing)
  • Google Display Network (Image/banner ads)
  • YouTube Advertising (Video advertising)
  • Google Shopping Ads (Google Merchant Centre)
  • Remarketing Ads
  • Dynamic Search Ads

FacebookBusiness Manager

  • Website Click Ads (Get more website traffic)
  • Conversion Ads (Get more leads)
  • Facebook Catalogue Ads (Featuring your products)
  • Lead Ads (Using forms within Facebook)
  • Retargeting Ads (Remarketing for Facebook)

OtherAd Platforms

  • LinkedIn Ads
  • Bing Ads
  • TikTok Ads

We also assist with landing page creation, conversion rate optimisation, reporting and more.

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How it works?

Pay Per Click is a form of online advertising that literally means you pay for each click on your ad. It’s a highly affordable and measurable form of advertising unlike traditional offline methods (radio, television, print etc), and because it’s online you know exactly what you get for your spend with extensive Analytics and tracking mechanisms.

Google Ads

Google Search Ads: Using an auction system you bid for advertising positions in the search engine results page against competitors targeting the same search terms. The amount you pay per click is dependent on the relevancy and quality of your ads (quality score), the landing page the ads are going to, as well as how many other people may be bidding for the same keywords.

By doing keyword research we can determine the appropriate keywords to target as well as how much the average cost per click will be. This helps us determine your recommended daily spend and most importantly the approximate number of sales or enquiries from potential customers you can expect from the advertising campaigns.

It's important to get an experienced PPC advertiser to manage your Google Ads campaigns or you could wind up paying Google a lot more than you need to. Keyword research, expertly crafted ad verbiage that encourages click throughs and other specialised tactics make sure you're ads are optimised from the get-go.

We continue to optimise your campaigns to improve click through rates, remove under performing keywords and ads, but most of all, increase sales and leads being driven by the ads.

Google Display Network Ads: Also called display advertising, these are visual "display" ads which appear on 3rd party websites (not on the Google search results page). 

These ads are very powerful because of the way they can be targeted:

There are many ways to focus these ads towards the correct audience. These are cheaper ads which can give focused brand exposure at a very affordable cost.

Facebook Ads

Facebook advertising is quite a bit different in regards to Google Search Ads. These ads are a form of interruptive advertising meaning that you're wanting to interrupt people scrolling through their newsfeed so they focus on your ad.

The ads are visual and can either use a static image, carosel of images or a video. They way you can target the ads is wide and varied,.You can:

Instagram Ads

Instagram advertising is included in the Facebook Advertising platform making it easy to get your ads on Facebook and Instagram simultaneously. You can target potential customers in the newsfeed, Instagram stories and Instagram TV with a variety of ad styles.

Conversion focus

Our PPC strategies are created in a way that is designed to bring you qualified traffic that converts. This is how we measure the success of a campaign, with the ultimate goal being more customers and clients for you.

We look at things like:

If your current Pay Per Click campaign is costing you more than you’re getting back, contact us today to improve the return on investment for your online marketing.

Enquire About PPC Management

How much are our PPC Management services?

In the first few months we need to spend some extra time fine tuning your campaigns or setting them up. This cost generally decreases after a few months once the ads are in a position where they’re performing well. At this stage we would continue to monitor the campaigns weekly and check the results and make tweaks where needed.


Month 1

Month 2

Month 3

Month 4

Month 5

Month 6

Sub Total

Admin Setup

Month 1$1,200

Month 2$800

Month 3$800

Month 4$800

Month 5$800

Month 6$800

Sub Total$5,200

Google Budget*

Month 1$1,500

Month 2$1,500

Month 3$1,500

Month 4$1,500

Month 5$1,500

Month 6$1,500

Sub Total$9,000

Facebook Budget*

Month 1$600

Month 2$600

Month 3$600

Month 4$600

Month 5$600

Month 6$600

Sub Total$3,600



*This is the amount you pay to Google and Facebook, and is an example of a PPC budget using $50 per day on Google and $20 per day on Facebook

Why choose us?

Google Partners

e-CBD are Google Partners which means we have a representative we can speak to at Google about any AdWords queries.

PLEASE NOTE: some agencies promote this as having a direct line to Google and give the impression that they can give you a competitive edge for AdWords and SEO but this is not the case, it is purely a resource for account support.

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Our services are transparent and honest, if we don’t think Pay Per Click will work for you, we will tell you that.

No Contracts

Don’t get locked into a contract with an agency. If your campaign isn’t performing as well as it should be then you can stop running them at any time.


With a dedicated internet marketing team with years of experience, you can rest assured your campaigns are in good hands. We know how to optimise your campaigns in a way that makes them work harder for less spend.

No Percentages

We won’t make you pay more for your ads for us to get a bigger cut. You only pay us for the time we spend managing your campaigns, plus the budget that has been pre-determined in AdWords or Facebook.

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Get in touch

We would love to help your business achieve better results online using Google or Facebook advertising. To find out more about our Pay Per Click services contact our internet marketing team on 07 5531 3810, or fill out our enquiry form.

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Here at e-CBD, we can take care of all of your business’ digital needs, from custom web design to all aspects of digital marketing.

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The most remarkable part of e-CBD is the amazing people who work here.

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Acknowledgement of Country

We respectfully acknowledge the people of the Yugambeh language region, the traditional owners of the land on which we stand, and pay our respect to their elders past and present, and all Aboriginal and Torres Strait Islander Peoples who now live in the local area.

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