Gold Coast After Hours Doctor

Overview

Read how e-CBD helped the client to stand out from their competitors with a fresh and modern website redesign, as well as lowering the bounce rate by significantly improving the user experience.


Led by Dr Laurie Kelly, Gold Coast After Hours Doctors operate two surgeries located in Southport and Palm Beach. The primary aim is to provide after-hours GP services nights, weekends and public holidays, every day of the year. We couldn’t be more pleased to breathe some new life into this longtime client’s website.

After Hours Doctor Website Design

Client

Gold Coast After Hours Doctor

Project

Redesign of Gold Coast After Hours Doctor website and developing and actioning a Search Engine Optimisation (SEO) Strategy.

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Industry

Medical

Location

Clinics at Southport and Palm Beach, Gold Coast

Completed

2020

Solutions

Website redesign, Search Engine Optimisation (SEO), Commercial Photography

Technology

Fully Responsive Design, MODx Content Management System, Standards Compliant CSS, JavaScript, PHP, MySQL

Website

www.afterhoursdoctor.com

Solution:

Being one of e-CBD's longest serving clients, we've had the great pleasure of managing After Hours Doctor's digital portfolio since 2002.

A comprehensive digital strategy has been incorporated over the years including web design and development, website hosting and an efficient and consistent Search Engine Optimisation (SEO) approach.

Moving with the times, the client now wanted to stand out from their competitors with a fresh and modern website redesign. The main aims of the redesign were to offer a more consistent viewing experience for users on mobile phones and tablet devices. This would in turn lower the bounce rate as the site would become more appealing to browse. There was also a need to increase the conversion rate by designing stronger calls-to-action.

A special request was also made to develop a “members only” login area of the website which allowed the staff to log in and view their individual work schedules and timetables for the week.

How did e-CBD help?

e-CBD provided the website's visitors with a superb mobile experience by creating a fully functional responsive website. After launching the new website, the following metrics were observed within the first month:

  • Time spent on the website by mobile and tablet users has increased by 8.9%.
  • Conversion rate increased by 107.2%
  • Bounce rate dropped by 19.4%

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