How we use email marketing to boost your revenue
Lead Magnet & Nurture Sequence
Grow your database with a lead magnet that your audience can’t ignore. This could be a checklist, guide or other incentive that you give away in exchange for their email address.
A nurture sequence of emails then follows up with the prospect on a regular basis, building a connection between them and your business, and guides them along the path of becoming a customer.
Abandoned Cart Reminders
A simple yet incredibly effective method of getting ‘almost’ customers back to your ecommerce site to complete a purchase. With a 46.6% open rate, 28.7% click through rate and 5% conversion rate (view source), your online store could earn thousands in otherwise missed sales.
Segmentation, Personalisation & Automation
These 3 facets of email marketing are game changers. Get better email open rates, click throughs and conversions by delivering tailored messages to your database depending on where they are in the buying process.
By segmenting your email list, you are breaking your subscribers into smaller groups based on specific criteria. Send personalised emails that are more relevant to the audience, which means better engagement and higher conversions. Automate the entire process for more efficiency and effectiveness. Learn more about marketing automation here.
Testing
A/B testing your subject lines, imagery, call to actions, messaging and landing pages is crucial to a successful email marketing strategy because often what you think will work better, doesn’t! Data is a crucial element to any marketing campaign and it’s important to both measure and analyse your data to fine-tune your email marketing efforts.
Optimise For Mobile
With over 60% of email campaigns being opened on mobile devices, it’s crucial that your email campaigns are presented well and work properly on all screen sizes for the best chance of success.
