Pacific English Study

Overview

The client wanted to upgrade their website to become more accessible for overseas students from all over the world, and subsequently generate more leads and increase conversions.


Pacific English Study provides international students with flexible and affordable English courses from their beautiful Gold Coast location. This English language school use exciting teaching methods including face-to-face and online classes: IELTS, PTE, FCE, CAE.  

Pacific English Study New Website

Client

Pacific English Study

Project

Developing a Custom Website Design including Content Writing, Web Hosting, Search Engine Optimasation (SEO) & Marketing Automation

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Marilyn and her team developed a refreshed website for our business and we cannot fault them on their outstanding professionalism as we worked with them to create our vision. A special thank you to Mick for his diligence and patience throughout the development process. We look forward to working with e-CBD on future projects.

Vickie Pollock, Director of Studies
Pacific English Study

Industry

Education

Location

Gold Coast

Completed

2020

Solutions

Custom Web Design, Custom Web Development, Mobile Optimised Interface, Web Hosting, Story Driven Content Writing, Mailchimp Integration, Google Translate Integration, Instagram Feed Integration, Downloads for Lead Nurturing

Technology

Fully Responsive Design, Wordpress Content Management System, Standards Compliant HTML5, Standards Compliant CSS, JavaScript, PHP, MySQL

Website

www.pacificenglishschool.com

Solution:

Pacific English Study required a website redesign to reflect the size and professionalism of their growing company.

The site is accessed by many overseas students so it was important to make sure the website was accessible for all potential users of various nationalities and backgrounds. They also hoped to provide a better user experience on mobile devices and generate more leads/increase conversions.

How did e-CBD help?

We designed Pacific English Study a professional website that used bold fonts and large imagery. The new website design is fully responsive allowing it to automatically adjust to provide a consistent user experience across all device sizes. We also optimised the mobile layout to give it a more “mobile application” like experience to make it easy for users to call Pacific English Study directly or submit online enquiries.

During development, we included the integration of a Google Translation feature to make the site’s content readable and accessible for a vast range of international visitors.

Our marketing team also produced story driven content to promote of the benefits to studying with Pacific English and highlight testimonials from past students. It was really important to take visitors on a guided journey of Pacific English Study’s unique study offerings.

We included the ability for users to exchange an email address to download a course guide. This allowed many visitors to become “soft leads” which could be nurtured by the staff at Pacific English Study and converted into students at a later date.

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