Grow Your Business With SEO

e-CBD focuses on following SEO best practices to improve your online presence and organic ranking, making sure that your website is optimised from top to bottom, front to back. We'll make sure your site is the most relevant answer for the keyword phrases that best describe what you offer your customers. We don't follow any strict set of rules because each site and business has different requirements, but we make sure our client's sites implement Google's guidelines for webmasters to a T (or make that a G). That's the most important thing.

For those that are interested in the actual work we do on a website for SEO purposes, we’ve included some basic details below (we could write a book about it but we’d much rather be working on improving your website’s performance instead).

The foundation of SEO starts with the strategy. What do you do, how do you help your customers? This is how we determine the best phrases that your website needs to rank well for.

Next, we like to conduct an audit of your existing website and current results to see what we have to work with. Have you had SEO before? Has it helped or hurt your business? What is your website like and what system is the site built in? Some systems have serious limitations and can be huge barriers to SEO. Is your site mobile-friendly? Does it load quickly? We help address these issues and more.

Next is ‘quality control’. We review and optimise each page and the many on-page signals such as your content, headings, internal links, images, page titles, meta descriptions, sitemaps and site architecture. This leads to a well-thought-out, high-quality content strategy making sure you have the right information on your site.

A thorough review of your backlink profile is also conducted so that your details are consistent and accurate across the web. We claim any existing listings and make sure your business is added to relevant local directories and websites. In this regard, quality over quantity is key. For businesses with a physical location, we make sure you have a verified and optimised Google My Business listing (a.k.a Google Maps listing).

This is just the beginning! We then measure and analyse your results in detail and further adjust the site according to these results and the ever-changing landscape of SEO, conduct ongoing maintenance and continue to look for new opportunities in relation to content, links, relevant keywords and conversion rate optimisation.

This is a difficult question to answer as there are so many factors that can impact your website's SEO performance; your competition, your website's age and size, whether there are any issues with your site that have impacted performance, previous penalisation, and if you're starting from scratch, all can have an effect on how long before you see results.

Unfortunately, there's no way to hurry things up - your website is really at the search engines' mercy. This is why SEO is a long-term, ongoing strategy. It's an investment in your business' success. It takes time for an SEO campaign to take effect, it takes time to optimise a website properly, to strategise, to plan, to analyse and optimise again. While it might seem like an awful lot of work is happening with little return, SEO will certainly pay off if you give it the time it deserves.

This 'delay' is because search engine algorithms are highly advanced with an emphasis on providing searchers with the most relevant, and highest quality results. This means a lot more effort is required to get a website to rank higher in Google - there is no way to ‘game’ the system. From relevant content to having a technically sound website, on-page and off-page optimisation, site usability and keyword research, SEO is all-encompassing and certainly not a 'quick fix'. It’s about ensuring you have a quality website that follows best practices, is easy to crawl and is the best answer for a searcher.

SEO is all about making changes - 'optimising' literally means to modify something to make something more useful, effective, or even perfect. We won't totally change your website, but we will certainly be tweaking your content, headings, titles, adding links, improving the page structure and even adding new pages to the site. There are also a number of changes we will make that you won't even notice - we're talking back-end changes that will improve your page load speed, crawlability or correcting issues in the code that a typical visitor wouldn't notice, but a search engine might.

If there is anything major that needs to change, we will however ask you about this first. However, due to the nature of SEO and the ongoing work that is required, it's not feasible for us to let you know about each minor change.

At one point we did give guarantees on search rankings but we have found these days that doing so places the wrong emphasis on what e-CBD seeks to achieve with SEO. We do stand behind our results on every single SEO package but not in the form of "you will rank number one for [insert keyword]."

Search engine optimisation is about achieving your website's goals. You don't really want to rank number one for "Brisbane house painters", what you really want is to be found by potential customers, and get 30 leads a month where the majority of those turn into paid house painting jobs. They are the kind of results we want you to see.

View some of the results we have achieved for our SEO clients.

We know our clients don’t always have time to write the content required to compliment SEO and other digital marketing strategies such as Email Marketing or Social Media Marketing.

Our in-house copywriting services may be just what you need. From rewriting your website entirely to creating a well thought-out content marketing strategy for a blog, we can provide affordable content writing that is of high quality and relevant to your business.

Yes. Each month we send out an easy to understand digital marketing report that outlines important data from Google Analytics, Search Console and other tools we use to track your performance. We have created our own reporting software that is much more than a ranking report. It combines the most relevant information from these tools in a format that is easy to understand and efficient for us to compile.

Our SEO reports include organic traffic data, site usability signals, conversion rate and goal data, average rankings and keyword performance, a year-on-year traffic comparison and more.

No. e-CBD is committed to providing clients with an ethical SEO service that adheres to best-practice principles. We believe the best way to get good results is by creating websites that search engines are happy to promote and any optimisation work we do strictly adheres to the quality guidelines set out by the major search engines, including:

• Google Webmaster Guidelines
• Bing Guidelines

Many search engines provide members of the public with the opportunity to report websites that don't adhere to their guidelines. To ensure that our work is completely ethical, whenever we optimise a client's website we ask ourselves this: "Is there anything about this website that a competitor could report as being against any quality guidelines?" - if we think there's even a slight issue, we'll make sure it's addressed immediately.

Yes.

We run a comprehensive search engine marketing (SEM) service as well. We can help you with a PPC campaign for Google Ads and Facebook and we know how to tweak these paid services to get the most out of your budget. Pay per click advertising can cost you a lot of money with little returns if you don't know what you're doing or are too busy to keep an eye on it. We can set up and monitor your campaigns, refining them as we go to make them more efficient, find more traffic and aim for higher conversions.