A highly effective way of getting your brand out there and reaching out to your customers is through remarketing and the Display Network.
What is Remarketing?
Remarketing works by targeting people who have previously visited your website, and showing your ads to them as they continue to browse the web. The Google Display Network is the group of websites that will show these ads, many of which you would visit all the time!
From news and subscription sites to search websites such as News.com, Ninemsn or RealEstate.com.au, the Display Network is an incredibly effective mechanism for putting your business in front of a wider (but relevant) audience.
Remarketing is excellent for a number of industries but in particular ecommerce websites where shopping cart abandonment is a common occurrence. You can separate your remarketing audience into lists dependent on what pages users visited or whether they completed a sale or not, making them more specific and thus more effective.
How does Remarketing work?
A tracking pixel is placed on your website, and each time you receive a new website visitor, the pixel adds an anonymous cookie to the visitor’s browser which then follows the visitor as they browse the web. Your ads are then shown to these visitors as they visit other websites in the Display Network (or on Facebook if you are going retargeting via Facebook ads instead).
This cookie can show your ads for a week, a few months or even a year (though we think that’s a bit excessive), it really depends on what works best for you.
The Display Network
If your site isn’t getting much traffic and you wish to advertise to a larger group, you can still utilise the Google Display Network and have your Google Ads running on particular websites, videos or apps, and target users by certain topics they are browsing for.
Display Ads can be a highly effective part of your Google Ads campaign when set up and managed correctly. Talk to our experienced digital marketing team about how we can create a highly effective pay per click ad campaign for your business.
