Remarketing & Display Advertising

A highly effective way of getting your brand out there and reaching out to your customers is through remarketing and the Display Network.

What is Remarketing?

Remarketing works by targeting people who have previously visited your website, and showing your ads to them as they continue to browse the web. The Google Display Network is the group of websites that will show these ads, many of which you would visit all the time!

From news and subscription sites to search websites such as, Ninemsn or, the Display Network is an incredibly effective mechanism for putting your business in front of a wider (but relevant) audience.

Remarketing is excellent for a number of industries but in particular ecommerce websites where shopping cart abandonment is a common occurrence. You can separate your remarketing audience into lists dependent on what pages users visited or whether they completed a sale or not, making them more specific and thus more effective.

How does Remarketing work?

A tracking pixel is placed on your website, and each time you receive a new website visitor, the pixel adds an anonymous cookie to the visitor’s browser which then follows the visitor as they browse the web. Your ads are then shown to these visitors as they visit other websites in the Display Network (or on Facebook if you are going retargeting via Facebook ads instead).

This cookie can show your ads for a week, a few months or even a year (though we think that’s a bit excessive), it really depends on what works best for you.

Remarketing AdsRemarketing Ads

The Display Network

If your site isn’t getting much traffic and you wish to advertise to a larger group, you can still utilise the Google Display Network and have your Google Ads running on particular websites, videos or apps, and target users by certain topics they are browsing for.

Display Ads can be a highly effective part of your Google Ads campaign when set up and managed correctly. Talk to our experienced digital marketing team about how we can create a highly effective pay per click ad campaign for your business.

Image ads

We can create highly effective and great looking image ads to be used for remarketing and the display advertising.

Get in touch

Learn more about how remarketing and display advertising can work for your business' digital marketing strategy.

Speak with our experienced digital marketers today. 

Contact our digital marketing team

Our Services

Here at e-CBD, we can take care of all of your business’ digital needs, from custom web design to all aspects of digital marketing.

Meet The Team

The most remarkable part of e-CBD is the amazing people who work here.

If you haven't met us before, or you don't know us too well, drop us a line or read our profiles, we'd love to get to know you.

Get To Know Us Our Expertise

Connect with us

Keep in the loop or engage with us via

Acknowledgement of Country

We respectfully acknowledge the people of the Yugambeh language region, the traditional owners of the land on which we stand, and pay our respect to their elders past and present, and all Aboriginal and Torres Strait Islander Peoples who now live in the local area.

Go to top