AI SEO Agency

Yes. We've seen this happen over 2025 with some client websites losing up to 50% of their organic search traffic. BUT, and this is important, their enquiries actually went up! There are two things happening here:

1. Previously a lot of organic traffic that was coming to your website was only looking for information. They were in “research mode” and they weren't ready to buy or enquire.
2. Now, AI Overviews are helping people get better answers and be more informed in the search results before clicking through. This means you get less search traffic BUT when they do come to your site they are more likely to buy or enquire.

Any result an LLM or AI Overview gives you is what is called “generative” (that's what the “G” in ChatGPT stands for - Chat Generative Pre-Trained Transformer). What this means is that an AI is using its model to generate an answer. When you optimise your website so that AI models understand the content better this can be called “Generative Engine Optimisation”. Answer Engine Optimisation (AEO) is another term that is being used to describe the same process as GEO. The industry hasn't settled on a strict definition yet. We like AI SEO as it makes sense when you think of AI mode, LLM and AI Overview as extensions of web based searches.

Start with solid SEO. As with traditional SEO - if you don't have a page or content about a subject that's relevant to your business, you can't rank for it. In the same way, you won't get cited if you don't have content related to things people are asking LLMs about. To give the pages of your website the best chance to be cited by generative AI, you need to make sure they can easily understand what your website is about by applying AI SEO to the existing content.

Not necessarily. Many websites rank in Google for terms that have never had SEO performed on them. Should you leave it to chance though? Like traditional SEO, businesses engage with us to get their sites to the top of search engines so that their businesses grow. LLMs and AI search are the next step in web based search and you will possibly get cited by LLMs or AI Search BUT do you want to leave it to chance or be strategically positioned to take advantage of this next step in search?

Definitely not. Traditional SEO isn't going anywhere soon. AI SEO builds off the solid foundations of great SEO which includes backlinks. For the moment, backlinks are still just as relevant as they were before AI search.

Like SEO it takes time and unfortunately it's not as clear cut as traditional SEO where you'll monitor rankings for search terms. Everyones queries on LLMs and AI assisted search will be different. That said, we have reports that allow us to see your visibility in generative results. We can see how many times a site has been cited in LLMs or AI search and for what sorts of questions. We can also see how many people have visited your website from LLMs or AI Search which helps us to better understand what percentage of traffic is coming via these channels and whether it's growing. 3 - 6 months is a decent window of time to make sure your site is not only optimised for traditional search but also for generative AI search.

AI search citation gap refers to areas you're missing out on being cited by generative AI. Either you have the content but AI isn't using it to generate an answer for users OR you don't have the relevant content on your site and your competitors are getting cited instead. This is where AI SEO is so beneficial. We can determine where there are citation gaps and then we can develop a strategy to either optimise the content you have so it has a better chance of being a site OR we create content to fill the gap.