“But I never click on those Ads…”
– Yes but lots of other people do.
Aside from the obvious confusion that natural Search Marketing (SEO) and Pay-Per-Click Advertising (PPC) can create (i.e. which results are paid for), which service to choose once you understand the two can also be a difficult decision. We’re here to help! We’ll help you determine which type of internet marketing to use.
But I never click on those Ads …
Yes but lots of other people do.
Many clients who come in for an SEO consult respond with the words above when we suggest PPC advertising as a strategy or interim strategy to drive quality traffic to their website. The truth of the matter is that approximately 27% of searchers do click on those ads and a good PPC campaign with suitable landing pages, copy and keywords can be a great way to drive quality, converting traffic to your website.
So which is it PPC, SEO or Both?
Here is a comparison of PPC and SEO to help you have a better understanding of the benefits of the two:
|Cost||Initial Costs are similar or higher than PPC||Consistent Cost Budget|
|Suitable for||All sites||Most sites but some industries more suitable including: