Latest News & Blog

Local SEO tactics

6 Simple SEO Tactics for Small Businesses on the Gold Coast

Small businesses on the Gold Coast QLD can greatly benefit from implementing a few relatively simple SEO tactics into their marketing strategy.

These SEO tactics are used to improve your website’s online visibility, drive more relevant visitors and convert more of your site traffic into leads/opportunities.

If you’re a small Gold Coast business and you’re looking to get started with SEO, here are 6 essential SEO tactics for your website to succeed.

Note: There are no shortcuts in the world of SEO and marketing, it may take several weeks or even months to see the full value of attempting to implement some of the following SEO tactics.

If you need help with your SEO, contact our local team of Gold Coast SEO experts on (07) 5531 3810.

1. Ensure you target relevant, long-tail keywords

Google search box demostrating a long tail keyword search

Longtail keywords are queries that usually have three or more words.

When doing your keyword research, focus on targeting keywords/search queries specific to your products and services in the Gold Coast area.

This helps search engines like Google to understand that your service pages are most relevant to people searching within the Gold Coast area.

How to do this?

A simple method to get you started is to have a look at the services you offer on your website.

Let’s say you are a law firm and you offer 4 main focus areas of law including:

  • Criminal Law
  • Family Law
  • Property & Conveyancing Law
  • Intellectual Property Law

The first thing you need to do is make sure that each area of law has its own page. Let’s call this a ‘service page’.

The second step is to update the SEO Title Tag (meta title) of each service page to match this format: [Your Service Name] [Location] | [Business Name]

In the example above, that would look something like this:

Criminal Law Gold Coast | Example Lawyers

Get this done for all of your service pages. This allows your web pages to attract website visitors from the Gold Coast who are looking for your products or services.

Bonus points if you can also use your targeted keyword phrase in the <h1> heading tag on your page as well. In the above example, a strong <h1> heading would be ‘Criminal Law Gold Coast’.

For more detailed information about implementing powerful on-page optimisation, please see our in-depth article about on-page SEO for relevant keywords.

2. Create helpful, comprehensive & high-quality content

Business person sitting at desk typing out new content

Great content is the cornerstone of almost every business website that performs well in online search results.

Develop content that addresses the intentions, interests, and pain points and answers the key questions of your target audience about the services you offer. 

Try to cover the primary topic of each page in detail, and aim to get at least 600 – 1200 words on the page separated by appropriate headings, links, lists, tables,  images and video.

Some parts of your comprehensive content could also highlight your involvement in the Gold Coast community or make mention of local GC events, issues, locations and/or businesses.

You want the main focus of the content to be all about the service itself, and the secondary focus to be on the location you service.

Content quality becomes important when you are fleshing out the key pages of your website such as your home page, about page and especially the service pages.

Without comprehensive content, your pages are unlikely to rank for the local service + location terms you were targeting and optimising for back in step 1 of this guide.

3. Optimise your website so it loads quickly

14 key facts on website speed and 4 top tips when it 's slow - Biznology

A website that loads quickly is crucial, especially for mobile users on the go.

A slow-loading website is frustrating and confusing – make sure your site is optimised for speed to retain visitor interest.

It is estimated that a staggering 83% of users expect a business’s website to load in 4 seconds or less. If it takes longer, there’s a likelihood they’ll leave before they’ve seen your content and try one of your local competitors instead.

This behaviour could lead to a rise in your website’s bounce rate or a drop in your website’s engagement rate. A high bounce rate (or low engagement rate) can be a red flag for Google, indicating that your site may not be meeting the search intent of the user.

To avoid such issues, you may need to check your page loading speed and make some improvements if required. 

Google PageSpeed Insights is a valuable tool for assessing your website’s current loading speed. It provides insights into whether your website is loading efficiently on both desktop and mobile platforms, and if needed, Google offers recommendations for enhancing your site’s load time.

If you’re uncertain about how to enhance your site’s load time, or if you lack the time to do so, consider investing in page speed optimisation services from a digital marketing agency or seeking out a local website developer for assistance.

The good news is,  page speed is usually an activity you can complete once and you may never need to revisit it once you’ve got your site performing.

4. Optimise your Google Business Profile (GBP)

Example of Google knowledge panel

Claim and optimize your Google Business Profile to further enhance your business’s visibility for Gold Coast searches.

By optimizing for local SEO, you’ll increase your visibility to nearby leads who are seeking the products and services your business offers.

Wondering how to optimize for local searches? It’s quite simple.

When people do a local search, they often see a box featuring a list of three businesses. This is known as the local SEO 3-pack, and it’s a handy tool for users to find the right business for their needs.

Below is an example of the local SEO 3-pack for the search phrase ‘criminal lawyer gold coast’.

Example image of Google map pack results for search term gold coast criminal laywer

To boost your chances of appearing in this 3-pack, start by claiming your Google Business Profile listing. This listing is crucial for local visibility and attracting more local leads.

After claiming your profile, fill it out completely. Include your contact info, verify your address, upload photos of your business, products, or services, and add any details that set you apart from competitors.

A fully completed Google business profile gives your audience a clearer picture of what you offer. The more they know about your business, the easier it is for them to decide if you’re the right fit for their needs.

You should also begin requesting Google reviews from the customers/clients you service. Gaining reviews will help to increase the visibility of your business across the various Google platforms.

Google’s platform also provides the ability to post news updates and new offers. You should be posting 1-2 times per month as a minimum.

By claiming and optimizing your Google Business Profile, you’re not just enhancing your SEO strategy; you’re also connecting with more potential customers and powering up your website’s rankings as well.

 

5. Build local backlinks with citations

Logos of local online directories to build citations and backlinks from

Building citations is an easy win for your local SEO strategy.

Citations may sound complex but they are simply mentions of your business across the web, including your company’s name, address, and phone number.

Creating these types of supporting business listings and linking them to your website will help improve your visibility in the search results.

When your business is cited consistently across various websites, it signals to search engines like Google that your business is legitimate and well-established in your area.

Here are some easy places to start building citations:

Directories

List your business on popular directories like True Local, Hot Frog, Yelp, Yellow Pages, and industry-specific sites. Ensure your information is accurate and consistent across all platforms.

Local Business Websites

Get listed on local chamber of commerce websites or local business associations.

It is widely accepted that these sites are often seen as particularly trustworthy by search engines.

Social Media Profiles

Ensure your business information is updated and consistent across all your social media profiles and you have a link back to your website.

Google Business Profile

If you haven’t already, claim and verify your Google Business Profile.

This is a major citation and as a Google property, it can significantly impact your local search visibility.

Reviews and Mentions

Encourage satisfied customers to mention your business in their reviews across other online review platforms. These mentions can act as informal citations and do offer some value.

The key to effective citation building is consistency.

Make sure your business’s name, address, and phone number are the same everywhere they appear and don’t forget a link to your website.

This consistency helps search engines confidently trust and show your business in local searches, boosting your overall SEO efforts.

6. Check your website across device sizes

Website on a desktop and on a mobile comparing the user experience

So far, we’ve spoken about ways to improve your website and SEO so you can get more site visitors.

Now, let’s take a look at your website and make sure we are sending these people to have a good experience with your brand.

Your visitors are going to view your website across a range of different device sizes.

Therefore, your website must be user-friendly on desktop, tablet, and especially on a smartphone. 

You can get a good indication of how Google views the mobile experience of your site by entering some of your pages into the Google Mobile-Friendly Test tool.

Don’t rely on this tool alone though, you really should also conduct a manual inspection of your website.

Take some time to test and audit your website on a mobile, a tablet and either a laptop or desktop computer. This will give you a first-hand insight into what your visitors are experiencing when they land on your site.

You may discover some issues immediately which you can either:

  • Fix yourself or;
  • Note down the friction points and get in touch with a Gold Coast web designer to get everything fixed.

A website that performs well across all device sizes will provide all of your visitors with a positive user experience.

This will encourage them to spend more time on your site, which will improve your SEO rankings and may also increase your leads/enquiries generated from the website.

Closing Thoughts

Implementing these SEO strategies can help your Gold Coast business stand out online, attract more local customers, and grow in the hotly contested local search rankings.

Need help with your local SEO? Work directly with our in-house team of digital marketing and SEO experts to increase traffic and leads for your business.

Reach out to e-CBD – An award-winning Gold Coast SEO Agency.

Contact us for a phone consultation on (07) 5531 3810  or arrange a meeting to explore how we can enhance your online presence and improve your visibility in Google Search.

Connect with us

Keep in the loop or engage with us via

Acknowledgement of Country

We respectfully acknowledge the people of the Yugambeh language region, the traditional owners of the land on which we stand, and pay our respect to their elders past and present, and all Aboriginal and Torres Strait Islander Peoples who now live in the local area.

Go to top