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seo or ppc

SEO or PPC?

“But I never click on those Ads…”
– Yes, but lots of other people do.

Aside from the obvious confusion that natural Search Marketing (SEO) and Pay-Per-Click Advertising (PPC) can create (i.e. which results are paid for), which service to choose once you understand the two can also be a difficult decision. We’re here to help! We’ll help you determine which type of internet marketing is best to use for your specific needs and circumstances.

But I never click on those Ads…

Yes but lots of other people do.

Many clients who come in for an SEO consult respond with the words above when we suggest PPC advertising as a strategy or interim strategy to drive quality traffic to their website. The truth of the matter is approximately 27% of searchers do click on those ads and a good PPC campaign with suitable landing pages, copy and keywords can be a great way to converting traffic to your website.  

So which is it PPC, SEO or Both?

Here is a comparison of PPC and SEO to help you get a better understanding of the benefits of the two:

  SEO PPC
Cost Initial Costs are similar or higher than PPC Consistent Cost Budget
Suitable for All sites Most sites but some industries more suitable including:

 

  • e-commerce
  • service based businesses
  • building branding
Benefits
  • Long term ROI is excellent
  • Broader and more inclusive
  • Immediate short term results
  • Highly targeted
  • Good for competitive industries
  • a great “stop gap” strategy while SEO is taking effect
Cons
  • Takes time to see results (3 -12 months)
  • Not as targeted for promoting specific pages
  • Can be too costly (for the budget conscious)
  • It is never going to cost you nothing for a click
  • Poorly run campaigns can waste money

Still not sure? Leave it to the experts! Call us now on 1300 733 088, or drop us a line via our online enquiry form and one of our friendly SEO team will contact you today. With packages starting at only $660 a month, you can’t afford not to…

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