Social Media Tip #1
Make it about them, not you.
We said this last week about email marketing, but it’s the same for Facebook and social media in general. With everything you do, make sure your audience gets some value out of every bit of communication. They don’t care as much about your business as you think!
Social Media Tip #2
People love having input on what you’re doing – ask them advice on new products or services you’re thinking about introducing, and poll them on hot topics relevant to what you do.
Social Media Tip #3
READ READ READ!
Social Media Tip #4
Use Facebook advertising and LinkedIn advertising.
It’s super cheap and you can target people based on their interests, or their job title. Facebook is great for unique products, LinkedIn is especially great for B2B.
Social Media Tip #5
Listen and engage.
Setup Twitter and Google alerts for your business and know what to say if someone talks about you, whether it’s good or bad. There are plenty of social media monitoring tools around, to give you detailed feedback on what’s being said about your brand and industry. Check out Digital.com’s blog post on The 9 Best Social Media Tools for Small Businesses.
More Social Media Marketing Tips
- Create a social media strategy by setting up goals and working out how you’re reaching them.
- People will be talking about you. Make sure you’re monitoring. Check out social media tools like socialmention.com, Crowdfire or Hootsuite.
- Set up a Google Alert and get notified when your brand, competitor or topic is mentioned on the web.
- Create a Google+ Local listing. Provide as much information as possible and encourage reviews. This will also have a positive impact on your local search engine rankings.
- Facebook advertising is cheap and allows you to target a whole different audience to that of Google Adwords using detailed demographic information.
- Use Twitter as an email newsletter or micro-blog, link to interesting content and give updates. Use hashtags to reach wider audiences.
- A smart phone and decent lighting are a great way to make quick videos for testimonials, product demonstrations etc for upload to YouTube.
- Be prepared for public negative comments and know how to deal with them.
- Marketing is useless if your website hasn’t been optimised for conversion. Good Internet Marketing without a site that is optimised to achieve your goals is pointless.
- If your business or industry is visually appealing (e.g. retail, food, automotive or travel) get a Pinterest business account. Promote your products, share from others and encourage ‘Pinning’ on your website.
Examples of Great Facebook Pages
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