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Local Directories – Which Ones & Tips on Using Them

The following list of directories is certainly not exhaustive; however, after using these (and countless others) over the past couple of years, I consider the sites listed below to be very effective in providing businesses without a big marketing budget a range of free promotion tools that actually work.

They’ve stood the test of time, perform well in search engines for local search, get a lot of visitors, and continuously improve and upgrade their systems with new features (and did I mention they’re free?).

Queensland Local Directories

We have a lot of local clients, so the following sites get a lot of use.

Australia-Wide Local Directories

Industry Specific Local Directories

Our Tips for Great Local Directory Listings

  • Google your business name and claim any and all listings that your business has on the web.
  • Fill out all details as completely as possible – use the free tools for extra promotion that most directories provide.
  • Be accurate with all contact details – these can be seen as citations and will feed to your Google Places listing.
  • Avoid link farms and ‘bad neighbourhood’ sites – is this just a collection of uncategorised links? Is there any benefit to the end user for having visited this site? What kind of sites will my business be placed next to?
  • If you can include HTML in your description, do so! Bold your headings, use bullet points and if you can add a link to your site within the body/description, do so using strong anchor text.
  • Watch your spelling & layout of profile – include bullet points, headings, paragraphs – this will encourage people to read your profile and make it easy for them to find the information they’re looking for.
  • Always include images with your listing, even if it’s just one. This will encourage more click-throughs to your listing and will help you to stand out.
  • Keep a document or spreadsheet of all the directories that you sign up to, including the date and your account login information – this way you will always have access to edit your listings and view statistics if available.
  • Check Google Analytics regularly to see where your referral visits are coming from – try and improve your listings on the directories bringing you traffic.

Know of any others? Feel free to comment below!

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Acknowledgement of Country

We respectfully acknowledge the people of the Yugambeh language region, the traditional owners of the land on which we stand, and pay our respect to their elders past and present, and all Aboriginal and Torres Strait Islander Peoples who now live in the local area.

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