Top 11 Email Marketing Tips
In spite of social media’s rise in popularity, email is still here, busy, and alive & kicking.
No matter what business you’re running, a well thought out email marketing campaign can prove quite beneficial. In fact, those who make purchases as a result of email campaigns spend on average 138% more than those who don’t. We’ve put together some of our best tips for delivering a great campaign, so you can get started today.
Email Marketing Tip #1
Do some email marketing! It might seem obvious, but of the 700+ clients we’ve worked with in the last decade, less than 10% of them have ever done any email marketing. It doesn’t have to be a regular newsletter, even one e-Christmas card a year is a good start. People like to know you care about them and sending them a letter is one of the best ways of showing some love.
Email Marketing Tip #2
Write your email as if you are talking to friends. Do you prefer to receive an email from a good friend or a big corporation? By toning down the corporate tone of your email and writing in a friendly and respectful voice you can create trust between yourself and your subscribers.
Email Marketing Tip #3
Personalise your message. Don’t be lazy and send a bulk email if you can send something unique for each recipient. Look at your list and consider whether there’s a personal message, or a helping hand you can lend each individual. And make sure if you know their name, use it!
Email Marketing Tip #4
Sell the email in the subject line. This is the first thing people see so it’s important to get it right. Keep it short and make it stand out in a crowded inbox by offering something of value and by using power words that incite curiosity and excitement. If the subject line doesn’t make people go ‘OMG, I HAVE to read this email’, they won’t.
Email Marketing Tip #5
Keep it snappy. People get bored easily and everyone is busy so make your email scannable by using subheadings and short paragraphs. You can always link off to your website if you want to go into more detail.
Email Marketing Tip #6
Pictures are pretty. However don’t go overboard as some email programs can remove images or it might make the email load slowly.
Email Marketing Tip #7
Make it mobile-friendly. You need to make sure your email is optimised for mobile devices. This way your subscribers can read your email on their way to work or during lunch. ReturnPath’s study found that 63% of Americans and 41% of Europeans would either close or delete an email they couldn’t read on their mobile – we’re pretty sure Australian’s would feel the same way.
Email Marketing Tip #8
Include a call to action. Your subscribers choose to be on your list, hence they want to know about your business, products, or news. Invite them to take an action and the response is typically quite positive.
Email Marketing Tip #9
Include social media share buttons. By allowing your subscribers to share your email on Twitter and Facebook you can capitalise on potential new business and sign up new subscribers.
Email Marketing Tip #10
Don’t spam. Australia has strict anti spam legislation. Follow it, or you’ll get a fine.
Email Marketing Tip #11
Send your email at the right time. We like to read newsletters while we have time at lunch but every industry is different. You can experiment and see what days and times work best for your subscribers.
Examples of Great Newsletters
- We produce email newsletters for The Leukaemia Foundation, they are a great all-round example of what to do
- Popular mail programs Campaign Monitor and Mail Chimp also have some amazing galleries and advice booklets which are well worth reading.
If you want a great head start with your email marketing we can design a professional looking email template based on your logo and branding. Once you have a functional template, adding and editing new content is easy! Talk to us about our Email Marketing Campaigns and how they can be tailored to suit your business needs.
