A free theme or template website will be usually cheaper than a custom web design solution up-front. You need to balance these savings with the ongoing costs of lost leads and missed sales occurring over the lifetime of your "cheap" website.
Despite the added initial expense, a custom website should be considered an investment in business growth because when done well, custom web design will help your business to grow.
What We Do Differently
You may be wondering, "How can a custom website design make such a big difference to my business?"
The proof is in the process.
Here are a few things we do differently to achieve outstanding results for our clients with customised website design and development.
Data & Strategy Driven Website Design
When proceeding with a custom web design, a pretty website simply doesn't cut it. There should be a deliberate rationale behind every design and content decision.
High Performance by Following Best Practices
Obviously, a custom website needs to be aesthetically pleasing. It should be designed well and laid out in a way that looks good but also follows the common user interface (UI) and user experience (UX) trends.
By following best practice UX design principles and UI design patterns, we make it easy for users to navigate the site, interact with content and consume the information they want.
Design Decisions Backed By Real Data
A big part of determining what content is the most valuable to your users is to examine the available website usage data.
We like to analyse your previous website usage data (Google Analytics) to get a feel for what pages/content your users are interacting with the most. If you don't have previous usage data, we can look at other competing websites in your industry.
Your Google Analytics can be a treasure trove of excellent information about your users and how they behave on your website. This data is invaluable during the design and content creation process.
Website usage data will influence important decisions such as:
- Which links the navigation menus contain.
- What content should be prominant on the home page.
- How to design the layouts of the different page templates.
- How to design the calls-to-action required throughout the website.
Strategic Design Based on your Content
The problem with building websites from a template is that the structure is already set. This means you need to fit your content to the existing design framework which doesn't make sense.
Strategic web design should always be based on the content which is required to be displayed. As the old saying goes, "form follows function".
This means your content and messaging should be created first. Our skilled design team will then craft your website design around the content wireframe making a far more strategic and effective website.
We Recognise that Content is Still King
Your website content is key. Content is the sole purpose that people are visiting your website, so it needs to be skillfully executed.
Content and messaging has to be written and implemented using the language, tone and sentiments required to resonate with your market/ideal customers.
We have in-house website copywriters who can assist with creating marketing savvy content appropriate for your audience.
Achieve Outstanding Results
The process of creating a custom web design based on data, marketing strategy and your content requirements generally yields outstanding results such as (but not limited to):
- Increased conversions.
- Higher conversion rates.
- Users spend more time engaging with the website.
- Lower bounce rates
- Lower exit rates.
Users are more comfortable and the business is experiencing increased leads/sales when a website is created using this process.
Work With Us
To find out what’s needed to create an online presence that works for you and your business, give e-CBD a call, pop in for a chat or fill out our quote form to get started.