{"id":5169,"date":"2023-08-17T03:47:36","date_gmt":"2023-08-17T03:47:36","guid":{"rendered":"https:\/\/www.e-cbd.com.au\/blog\/?p=5169"},"modified":"2023-08-24T21:56:05","modified_gmt":"2023-08-24T21:56:05","slug":"why-digital-marketing-shouldnt-cost-you-anything","status":"publish","type":"post","link":"https:\/\/www.e-cbd.com.au\/blog\/marketing\/why-digital-marketing-shouldnt-cost-you-anything\/","title":{"rendered":"Why Digital Marketing Shouldn\u2019t Cost You Anything"},"content":{"rendered":"

I have an orchard at my house. It gives us a lot of fresh fruit throughout the year which I love.<\/strong><\/p>\n

One unexpected bonus has been the cherry tomato plants. They have self-sewn at the base of some of these fruit trees.<\/p>\n

My wife and I assume that the seeds must have been in the mulch spread around the base of the trees. Given the warm weather in QLD, we\u2019ve been able to harvest cherry tomatoes all year round. This has been a welcome addition to the salad bowl.<\/p>\n

It only took one of those seeds to find the right soil, germinate and produce a crop of over 300+ tomatoes.<\/p>\n

With 5 of those plants growing and more starting, we\u2019re getting an increasing number of tomatoes each month.<\/p>\n

Marketing In the Right Soil<\/h3>\n

Planting seeds is a bit like taking $1,000 and saying, I\u2019m going to do some marketing.<\/p>\n

That $1,000 is the seed.<\/p>\n

If you plant it in the right soil and take care of it in the right way, it will give you a return greater than itself.<\/p>\n

The Cost of Digital Marketing<\/h3>\n

In 10+ years of digital marketing<\/a>, I\u2019ve noticed many businesses view marketing as an expense rather than an investment.<\/p>\n

They hope they will see a return, but they expect it will cost them.<\/p>\n

Hooked on A Feeling<\/h3>\n

I get it, sometimes you do spend money on marketing and don\u2019t feel it made a difference.<\/p>\n

Notice I said, \u201cfeel\u201d?<\/p>\n

Unfortunately, this is because businesses often feel <\/em>the results rather than knowing if it worked.<\/p>\n

Questions That Shouldn\u2019t Be Hard to Answer<\/h3>\n

Here are some questions a business should be able to answer:<\/p>\n