{"id":4276,"date":"2019-05-01T03:16:49","date_gmt":"2019-05-01T03:16:49","guid":{"rendered":"https:\/\/www.e-cbd.com.au\/blog\/?p=4276"},"modified":"2021-02-14T23:26:09","modified_gmt":"2021-02-14T23:26:09","slug":"marketing-automation-is-so-2019","status":"publish","type":"post","link":"https:\/\/www.e-cbd.com.au\/blog\/marketing\/marketing-automation-is-so-2019\/","title":{"rendered":"Marketing Automation Is So 2019"},"content":{"rendered":"\n

Buying things you didn\u2019t even know you wanted<\/h3>\n\n\n\n

Imagine you\u2019re scrolling through Waste-of-Time-Book (Facebook) and you see a video review of a nice shiny golf club from the same company you purchased golf shoes from six months ago (I\u2019m not a golfer either but stay with me here).<\/p>\n\n\n\n

You watch the video, give it a ‘Like’ and go scrolling on your way. <\/p>\n\n\n\n

The next day you\u2019ve got some time to spare whilst waiting in the physio\u2019s office before your appointment. You start scrolling through Facebook and you see a beautiful photo of the same, shiny new driver (golf club) that you\u2019ve been eyeing off. <\/p>\n\n\n\n

So, you give it a ‘Like’ and put down your phone just as you get called in for your appointment. <\/p>\n\n\n\n

It\u2019s now Saturday and you check your emails to find a 20% coupon code from the same store<\/u> who\u2019s two Facebook posts you ‘liked’ over the last two days. <\/p>\n\n\n\n

You grab your phone (no need to print out the coupon) so you can pull up the email on your phone and use that coupon code in-store. <\/p>\n\n\n\n

By 3pm you\u2019re standing on the 17th tee with your lovely new golf club and two mates with whom you currently hold a comfortable 2-shot lead over.<\/p>\n\n\n\n

The Magician Reveals Her Trick<\/h3>\n\n\n\n

What you didn\u2019t know is that the golf store was using marketing automation<\/a> to help give you a nudge to buy that shiny new golf club.<\/p>\n\n\n\n

They were using a software platform<\/a> which was able to associate your Facebook profile and the email attached to it with the email that you used to purchase that pair of golf shoes six month\u2019s prior.<\/p>\n\n\n\n

The automation software recognised that you\u2019d \u2018Liked\u2019 two of their posts and then sent you an email with a discount code.<\/p>\n\n\n\n

This all happened thanks to a little bit of pre-planning by the golf store. They had set up a campaign where an email with a coupon code would be sent to a potential customer when two rules were met:<\/p>\n\n\n\n

  1. Is a previous customer that has not purchased from the store in the last six months or more.<\/li>
  2. The customer has recently \u201cliked\u201d two or more Facebook posts.<\/li><\/ol>\n\n\n\n

    These two pieces of criteria were met, a coupon code was automatically sent and just like magic, the golf store has made an extra sale and you are the happy owner of a shiny new driver.<\/p>\n\n\n\n

    Say It With Me: \u201cIt’s Not Creepy\u201d<\/h3>\n\n\n\n

    Now you might say that is a little creepy \u2013 and it is \u2013 or you could look at it as a much better way of serving a potential customer.<\/p>\n\n\n\n

    Instead of frequently bothering them with broader messages and playing the numbers to get sales, businesses can instead make contact with potential customers when the time is right and be there with a little incentive to help get them across the line.<\/p>\n\n\n\n

    The beauty of marketing automation is that it helps businesses connect with existing and potential customers with more personalised communications at the right time. This is a benefit for both the business and the customer.<\/p>\n\n\n\n

    But wait, there is SO MUCH more!<\/h3>\n\n\n\n

    Marketing automation platforms<\/a> are the gift that keeps on giving (how many more cheesy clich\u00e9s can I fit into one blog post?). <\/p>\n\n\n\n

    Clich\u00e9 as it sounds, it is the truth. A marketing automation platform can not only help win you more deals, sales and clients, it can also help do the heavy lifting from an administration and sales perspective.<\/p>\n\n\n\n

    Here\u2019s a fancy graphic of the key benefits of utilising an automation marketing system in your business:<\/p>\n\n\n\n\n

    \"\"<\/figure><\/a>\n\n\n\n