{"id":3897,"date":"2018-02-12T06:12:45","date_gmt":"2018-02-12T06:12:45","guid":{"rendered":"https:\/\/www.e-cbd.com.au\/blog\/?p=3897"},"modified":"2018-07-27T06:18:24","modified_gmt":"2018-07-27T06:18:24","slug":"facebook-algorithm-update-2018","status":"publish","type":"post","link":"https:\/\/www.e-cbd.com.au\/blog\/social-media\/facebook-algorithm-update-2018\/","title":{"rendered":"Facebook Algorithm Update 2018"},"content":{"rendered":"<p>You may or may not be aware that Facebook has made changes to the algorithm of their News Feed. This fundamental shift will decrease the amount of public content you see from businesses, brands and media showing up on your News Feed.<\/p>\n<p>By tuning our publishers and brands, Facebook means to focus on more \u201cmeaningful interactions\u201d in order to make your time on Facebook well spent and good for you. This means you\u2019ll see more posts from friends, family, groups and pages that are deemed trustworthy.<\/p>\n<p>In our video below, Luke explains why Facebook has made changes to their algorithm and how to align your marketing strategy:<\/p>\n<p><iframe loading=\"lazy\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/uIST5obBUEo\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe><\/p>\n<p>So, I guess the big question for businesses and brands is\u2026 <em>\u201cWhat Can I Do About It?\u201d<\/em><\/p>\n<p><strong>1. Audience<br \/>\n<\/strong><br \/>\nKnow your audience. Know who you want to target and know what they want to know about.<\/p>\n<p><strong>2. Quality<br \/>\n<\/strong><br \/>\nYou\u2019ll never be short of an audience if the content you are sending out is quality. As publishers on social media, your job is to make people feel \u2013 whether that\u2019s laughing, thinking or learning.<\/p>\n<p><strong>3. Engagement<br \/>\n<\/strong><br \/>\nIn order to help your Facebook page become trustworthy to the all-seeing eyes of Facebook, you need to encourage your community to engage. Producing content that encourages meaningful \u201cback-and-forth-discussion\u201d will help drive your content to the top of our News Feed and will help your organic reach.<\/p>\n<p><strong>4. Facebook Advertising<br \/>\n<\/strong><br \/>\nFacebook still has to make money so, ads aren\u2019t going anywhere. In fact, we believe that 2018 is set to be a big year for businesses advertising on Facebook. It is still relatively inexpensive compared to other forms of advertising and you can really target your desired audience. Things have definitely got a lot trickier than just \u2018Boosting\u2019 a post.<\/p>\n<p>Don\u2019t fall off the great Facebook cliff of 2018, e-CBD\u2019s <a href=\"https:\/\/www.e-cbd.com.au\/social-media-marketing.html\">Social Media Marketing<\/a> Team are on hand to help you create content, help engage with your community and to generate Facebook Ads that really work.<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>You may or may not be aware that Facebook has made changes to the algorithm of their News Feed. This fundamental shift will decrease the amount of public content you see from businesses, brands and media showing up on your News Feed. By tuning our publishers and brands, Facebook means to focus on more \u201cmeaningful &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.e-cbd.com.au\/blog\/social-media\/facebook-algorithm-update-2018\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Facebook Algorithm Update 2018&#8221;<\/span><\/a><\/p>\n<p><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":10,"featured_media":3899,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[28],"tags":[],"class_list":["post-3897","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Facebook Algorithm Update 2018 - e-CBD Blog<\/title>\n<meta name=\"description\" content=\"Facebook has made changes to the algorithm of their News Feed. This shift will decrease the amount of content you see from businesses and brands. We can help you avoid falling off the Facebook cliff of 2018 by increasing engagement and generating Facebook advertising.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.e-cbd.com.au\/blog\/social-media\/facebook-algorithm-update-2018\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook Algorithm Update 2018 - e-CBD Blog\" \/>\n<meta property=\"og:description\" content=\"Facebook has made changes to the algorithm of their News Feed. This shift will decrease the amount of content you see from businesses and brands. We can help you avoid falling off the Facebook cliff of 2018 by increasing engagement and generating Facebook advertising.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.e-cbd.com.au\/blog\/social-media\/facebook-algorithm-update-2018\/\" \/>\n<meta property=\"og:site_name\" content=\"e-CBD Blog\" \/>\n<meta property=\"article:published_time\" content=\"2018-02-12T06:12:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-07-27T06:18:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.e-cbd.com.au\/blog\/wp-content\/uploads\/2018\/02\/Internet-Social-Social-Network-Network-Facebook-1903445.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"511\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Susannah Strauss\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Susannah Strauss\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.e-cbd.com.au\/blog\/social-media\/facebook-algorithm-update-2018\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.e-cbd.com.au\/blog\/social-media\/facebook-algorithm-update-2018\/\"},\"author\":{\"name\":\"Susannah Strauss\",\"@id\":\"https:\/\/www.e-cbd.com.au\/blog\/#\/schema\/person\/9bda9ed7105c69e45ef4cc936c41fa00\"},\"headline\":\"Facebook Algorithm Update 2018\",\"datePublished\":\"2018-02-12T06:12:45+00:00\",\"dateModified\":\"2018-07-27T06:18:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.e-cbd.com.au\/blog\/social-media\/facebook-algorithm-update-2018\/\"},\"wordCount\":329,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.e-cbd.com.au\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.e-cbd.com.au\/blog\/social-media\/facebook-algorithm-update-2018\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.e-cbd.com.au\/blog\/wp-content\/uploads\/2018\/02\/Internet-Social-Social-Network-Network-Facebook-1903445.jpg\",\"articleSection\":[\"Social Media\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.e-cbd.com.au\/blog\/social-media\/facebook-algorithm-update-2018\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.e-cbd.com.au\/blog\/social-media\/facebook-algorithm-update-2018\/\",\"url\":\"https:\/\/www.e-cbd.com.au\/blog\/social-media\/facebook-algorithm-update-2018\/\",\"name\":\"Facebook Algorithm Update 2018 - e-CBD Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.e-cbd.com.au\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.e-cbd.com.au\/blog\/social-media\/facebook-algorithm-update-2018\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.e-cbd.com.au\/blog\/social-media\/facebook-algorithm-update-2018\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.e-cbd.com.au\/blog\/wp-content\/uploads\/2018\/02\/Internet-Social-Social-Network-Network-Facebook-1903445.jpg\",\"datePublished\":\"2018-02-12T06:12:45+00:00\",\"dateModified\":\"2018-07-27T06:18:24+00:00\",\"description\":\"Facebook has made changes to the algorithm of their News Feed. 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