{"id":3646,"date":"2013-10-26T08:21:11","date_gmt":"2013-10-26T08:21:11","guid":{"rendered":"https:\/\/www.e-cbd.com.au\/blog\/?p=3646"},"modified":"2018-02-12T06:55:09","modified_gmt":"2018-02-12T06:55:09","slug":"social-media-courses","status":"publish","type":"post","link":"https:\/\/www.e-cbd.com.au\/blog\/social-media\/social-media-courses\/","title":{"rendered":"Social Media Marketing Courses"},"content":{"rendered":"<blockquote><p>As part of our commitment to providing small businesses with the tools and training for online success, e-CBD ran <a href=\"https:\/\/www.e-cbd.com.au\/internet-marketing-resources\/online-marketing-courses\/\">online marketing courses<\/a> on a variety of digital marketing topics, from <a href=\"https:\/\/www.e-cbd.com.au\/search-engine-optimisation.html\">search engine optimisation<\/a> to <a href=\"https:\/\/www.e-cbd.com.au\/email-marketing.html\">email marketing<\/a>.<\/p><\/blockquote>\n<p class=\"feature-cloud\"><a style=\"color: #ffffff;\" href=\"https:\/\/www.e-cbd.com.au\/social-media-marketing.html\">Social Media Marketing Services<\/a><\/p>\n<p>Our social media marketing courses for businesses generated a lot of interest, so we thought we&#8217;d put all the great info from the social media marketing learning and training sessions in one place. While e-CBD are no longer running these workshops, we do offer social media training and support for clients all over Australia &#8211; just contact us to arrange a meeting over Skype or phone and we can run through any questions you have about using social media, reading reports and optimising your social media marketing.<!--more--><\/p>\n<p><strong>Can&#8217;t wait for the next workshop? Need help with Social Media Marketing now?<\/strong><\/p>\n<p>Call us on 1300 733 088 or <a href=\"https:\/\/www.e-cbd.com.au\/contact-us.html\">email<\/a> &#8211; we&#8217;re always happy to help with your questions and we can always organise a one-on-one session to talk <a href=\"https:\/\/www.e-cbd.com.au\/social-media-marketing.html\">social media marketing<\/a>.<\/p>\n<h2>Social Media as a Marketing Tool &#8211; Past Courses<\/h2>\n<ul>\n<li><a href=\"#workshop6\">Social Media Strategy 2014<\/a> &#8211; Oct 2013<\/li>\n<li><a href=\"#workshop6b\">Facebook &amp; Mobile Apps + Responsive Design<\/a> &#8211; Oct 2013<\/li>\n<li><a href=\"#workshop5a\">Social Media Marketing 101<\/a> &#8211; Apr 2013<\/li>\n<li><a href=\"#workshop5b\">Facebook Business Page Setup<\/a> &#8211; Apr 2013<\/li>\n<li><a href=\"#workshop4b\">Facebook Advertising<\/a> &#8211; 2012<\/li>\n<li><a href=\"#workshop4a\">Facebook &amp; Twitter for Business<\/a> &#8211; 2012<\/li>\n<li><a href=\"#workshop-3\">Facebook Advertising Beginners Masterclass<\/a> &#8211; 2011<\/li>\n<li><a href=\"#workshop-2\">Social Media Marketing Survival Guide<\/a> &#8211; 2011<\/li>\n<li><a href=\"#workshop-1\">How to Improve Business Profits with Social Media<\/a> &#8211; 2010<\/li>\n<li><a href=\"#tips\">Top 10 Social Media Tips<\/a><\/li>\n<\/ul>\n<h3><a class=\"mceItemAnchor\" name=\"workshop6\"><\/a>Workshop: Social Media Strategy 2014<\/h3>\n<h4>October 2013 &#8211; Luke Garfield<\/h4>\n<p>Luke explains how to make the most of social media marketing for your business and maximise the power of Facebook, Twitter, Instagram, Pinterest, Vine and more. Learn why it&#8217;s so important to think in terms of &#8216;goal oriented social media marketing&#8217;, instead of social media as a marketing miracle cure!<\/p>\n<div class=\"resourse-slide-wrap-599\"><iframe loading=\"lazy\" style=\"border: 1px solid #CCC; border-width: 1px 1px 0; margin-bottom: 5px; max-width: 100%;\" src=\"https:\/\/www.slideshare.net\/slideshow\/embed_code\/27950981\" width=\"599\" height=\"487\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/div>\n<p><strong><a title=\"Social Media for 2014\" href=\"https:\/\/www.slideshare.net\/e-CBD\/social-media-for-2014\" target=\"_blank\">Social Media for 2014<\/a> <\/strong>from <strong><a href=\"https:\/\/www.slideshare.net\/e-CBD\" target=\"_blank\">e-CBD<\/a><\/strong><\/p>\n<h3><a class=\"mceItemAnchor\" name=\"workshop6b\"><\/a>Workshop: Facebook &amp; Mobile Apps + Responsive Design<\/h3>\n<h4>October 2013 &#8211; Nick Fritzkowski<\/h4>\n<p>Hear valuable insights into Facebook applications and the vast number of things you can do with them, mobile applications (and how to turn your existing website into an app) as well as that term we&#8217;re sure you&#8217;ve been hearing around the block, Responsive Web Design.<\/p>\n<div class=\"resourse-slide-wrap-599\"><iframe loading=\"lazy\" style=\"border: 1px solid #CCC; border-width: 1px 1px 0; margin-bottom: 5px; max-width: 100%;\" src=\"https:\/\/www.slideshare.net\/slideshow\/embed_code\/27951151\" width=\"599\" height=\"487\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/div>\n<p><strong><a title=\"Facebook &amp; Mobile Apps + Responsive Design\" href=\"https:\/\/www.slideshare.net\/e-CBD\/facebook-mobile-apps-responsive-design\" target=\"_blank\">Facebook &amp; Mobile Apps + Responsive Design<\/a> <\/strong>from <strong><a href=\"https:\/\/www.slideshare.net\/e-CBD\" target=\"_blank\">e-CBD<\/a><\/strong><\/p>\n<h3><a class=\"mceItemAnchor\" name=\"workshop5a\"><\/a>Workshop: 2013 Social Media Marketing 101<\/h3>\n<h4>April 2013 &#8211; Luke Garfield<\/h4>\n<p>Luke&#8217;s presentation explained what is required to be successful with Social Media Marketing in 2013 &#8211; first things first, make sure your strategy is designed to fulfil your website goals.<\/p>\n<div class=\"resourse-slide-wrap-599\"><iframe loading=\"lazy\" style=\"border: 1px solid #CCC; border-width: 1px 1px 0; margin-bottom: 5px; max-width: 100%;\" src=\"https:\/\/www.slideshare.net\/slideshow\/embed_code\/19667256\" width=\"599\" height=\"487\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/div>\n<h3><a class=\"mceItemAnchor\" name=\"workshop5b\"><\/a>Facebook Business Page Setup 2013<\/h3>\n<h4>April 2013 &#8211; Nick Fritzkowski<\/h4>\n<p>e-CBD&#8217;s lead developer Nick explained the steps involved in creating a business Facebook page, with advice on extra apps and customised features that you could employ, as well as a quick guide to using Facebook&#8217;s admin panel.<\/p>\n<div class=\"resourse-slide-wrap-599\"><iframe loading=\"lazy\" style=\"border: 1px solid #CCC; border-width: 1px 1px 0; margin-bottom: 5px; max-width: 100%;\" src=\"https:\/\/www.slideshare.net\/slideshow\/embed_code\/19876241\" width=\"599\" height=\"487\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/div>\n<h3><a class=\"mceItemAnchor\" name=\"workshop4b\"><\/a>Workshop: Facebook Advertising<\/h3>\n<h4>April 2012 &#8211; Luke Garfield<\/h4>\n<p>Guide to Facebook Advertising, with methods, tips and examples to how create great ads without wasting your advertising budget.<\/p>\n<div class=\"resourse-slide-wrap-599\"><iframe loading=\"lazy\" style=\"border: 1px solid #CCC; border-width: 1px 1px 0; margin-bottom: 5px; max-width: 100%;\" src=\"https:\/\/www.slideshare.net\/slideshow\/embed_code\/12580712\" width=\"599\" height=\"487\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/div>\n<h3><a class=\"mceItemAnchor\" name=\"workshop4a\"><\/a>Workshop: Facebook &amp; Twitter for Business<\/h3>\n<h4>April 2012 &#8211; Jesse Palmer<\/h4>\n<p>This workshop delved into the world of Facebook and Twitter for business, including how to use these tools within your marketing strategy to increase engagement, and advice on enhancing your online profile through social media.<\/p>\n<p><strong><a title=\"Facebook &amp; Twitter for Business\" href=\"https:\/\/www.slideshare.net\/e-CBD\/facebook-twitter-for-business\" target=\"_blank\">Facebook &amp; Twitter for Business<\/a><\/strong><\/p>\n<div class=\"resourse-slide-wrap-599\"><iframe loading=\"lazy\" style=\"border: 1px solid #CCC; border-width: 1px 1px 0; margin-bottom: 5px; max-width: 100%;\" src=\"https:\/\/www.slideshare.net\/slideshow\/embed_code\/12596313\" width=\"599\" height=\"487\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/div>\n<h3><a class=\"mceItemAnchor\" name=\"workshop-3\"><\/a>Workshop: Facebook Advertising Beginners Masterclass<\/h3>\n<h4>September 2011 &#8211; Luke Garfield<\/h4>\n<p>This workshop covered everything you needed to know to start <a href=\"https:\/\/www.e-cbd.com.au\/social-media-marketing.html\">advertising on Facebook<\/a>, from setting up an account, to creating landing pages and how to optimise your ad for highest return. The workshop also discussed the Facebook reporting system and how to analyse your results.<\/p>\n<p><strong><a title=\"Facebook Advertising Beginners Masterclass\" href=\"https:\/\/www.slideshare.net\/e-CBD\/facebook-advertising-beginners-masterclass\" target=\"_blank\">Facebook Advertising Beginners Masterclass<\/a><\/strong><\/p>\n<div class=\"resourse-slide-wrap-599\"><iframe loading=\"lazy\" style=\"border: 1px solid #CCC; border-width: 1px 1px 0; margin-bottom: 5px; max-width: 100%;\" src=\"https:\/\/www.slideshare.net\/slideshow\/embed_code\/9170029\" width=\"599\" height=\"487\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/div>\n<ul>\n<li>Introduction to the marketing landscape<\/li>\n<li>Learn the 10 secrets of generating business from social media<\/li>\n<li>How to use Facebook \/ Twitter\/ YouTube \/ Blogging and other social media to drive traffic to your website<\/li>\n<li>The do&#8217;s and don&#8217;ts of engaging customers via online communities<\/li>\n<li>How to develop a social media strategy for your business<\/li>\n<\/ul>\n<h3><a class=\"mceItemAnchor\" name=\"workshop-2\"><\/a>Workshop: Social Media Marketing Survival Guide<\/h3>\n<h4>April 2011<\/h4>\n<p>One of our largest workshops to date, the Social Media Marketing survival guide will tell you how to use social media as a marketing tool that&#8217;s integrated with your current marketing strategies.<\/p>\n<p><strong><a title=\"Social media marketing survival guide\" href=\"https:\/\/www.slideshare.net\/mattgranfield\/social-media-marketing-survival-guide\">Social media marketing survival guide<\/a><\/strong><\/p>\n<div class=\"resourse-slide-wrap-599\"><iframe loading=\"lazy\" style=\"border: 1px solid #CCC; border-width: 1px 1px 0; margin-bottom: 5px; max-width: 100%;\" src=\"https:\/\/www.slideshare.net\/slideshow\/embed_code\/7607290\" width=\"599\" height=\"487\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/div>\n<h3><a class=\"mceItemAnchor\" name=\"workshop-1\"><\/a>Workshop: Improve business profits with social media<\/h3>\n<h4>April 2010<\/h4>\n<p>This workshop covered a range of social media strategy topics including the do&#8217;s and don&#8217;ts of engaging customers via online communities, how to use professional networking sites like LinkedIn to profile your business, as well as how to use Facebook, Twitter, YouTube, Blogs and more to generate more business.<\/p>\n<p><strong><a title=\"Social Media Marketing for Small Business 101\" href=\"https:\/\/www.slideshare.net\/mattgranfield\/social-media-marketing-for-small-business-101\">Social Media Marketing for Small Business 101<\/a><\/strong><\/p>\n<div class=\"resourse-slide-wrap-599\"><iframe loading=\"lazy\" style=\"border: 1px solid #CCC; border-width: 1px 1px 0; margin-bottom: 5px; max-width: 100%;\" src=\"https:\/\/www.slideshare.net\/slideshow\/embed_code\/3880044\" width=\"599\" height=\"487\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/div>\n<h3><a class=\"mceItemAnchor\" name=\"tips\"><\/a>Top 10 Social Media Marketing Tips<\/h3>\n<ol>\n<li>Set up a Google alert for your brand and engage the people who are talking about you, wherever they are talking.<\/li>\n<li>Set up alerts for your industry (especially if no one is talking about your brand).<\/li>\n<li>You don&#8217;t HAVE to have a Facebook page.<\/li>\n<li>Use Facebook advertising, it&#8217;s cheap.<\/li>\n<li>Keep an eye on what people near you are saying on Twitter.<\/li>\n<li>Spend some time each day reading about what other people are doing. There are 1 billion social media marketing blogs out there. Reading blogs is much easier than writing blogs.<\/li>\n<li>Create a community of interest around what you do. It takes time, but it&#8217;s worth it.<\/li>\n<li>Don&#8217;t start something you can&#8217;t finish or maintain properly or it&#8217;s a waste of time and you&#8217;re better of with Google Ads.<\/li>\n<li>Use LinkedIn as a networking tool. Join groups and ask questions.<\/li>\n<li>If you want people to talk about you, be creative (or pay someone who is).<\/li>\n<\/ol>\n<h3>Presenter: Luke Garfield<\/h3>\n<p><img decoding=\"async\" class=\"left\" src=\"\/assets\/images\/resources\/luke-thumb.jpg\" alt=\"Luke Garfield\" \/><a href=\"https:\/\/www.e-cbd.com.au\/luke-garfield.html\">Luke<\/a> has had 8 years of online marketing experience &#8211; first as a manager for a hardworking Australian rock act and now more recently in the more refined field of SEO and SEM. Luke has an all-round and creative approach to internet marketing. He is not only an expert at larger picture strategy but also isn&#8217;t afraid to get his hands dirty in the technical working of a site. This gives him valuable insight into online marketing from all angles.<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>As part of our commitment to providing small businesses with the tools and training for online success, e-CBD ran online marketing courses on a variety of digital marketing topics, from search engine optimisation to email marketing. Social Media Marketing Services Our social media marketing courses for businesses generated a lot of interest, so we thought &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.e-cbd.com.au\/blog\/social-media\/social-media-courses\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Social Media Marketing Courses&#8221;<\/span><\/a><\/p>\n<p><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[36,28],"tags":[],"class_list":["post-3646","post","type-post","status-publish","format-standard","hentry","category-workshops","category-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Social Media Marketing Courses &amp; Workshops<\/title>\n<meta name=\"description\" content=\"Find out how small businesses can use social media in their marketing strategy without needing a huge budget. 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