{"id":3520,"date":"2017-01-09T01:28:43","date_gmt":"2017-01-09T01:28:43","guid":{"rendered":"https:\/\/www.e-cbd.com.au\/blog\/?p=3520"},"modified":"2020-11-26T03:48:36","modified_gmt":"2020-11-26T03:48:36","slug":"5-things-incorporate-email-marketing-strategy","status":"publish","type":"post","link":"https:\/\/www.e-cbd.com.au\/blog\/email-marketing\/5-things-incorporate-email-marketing-strategy\/","title":{"rendered":"5 things to incorporate in your Email Marketing strategy now!"},"content":{"rendered":"

\"checking<\/p>\n

An excellent way to keep in touch with your customers and stay front-of-mind is through email marketing. It provides one of the highest returns on investment for marketers, and is 40 times more effective than mediums such as Facebook or Twitter (source<\/a>). Though, like anything in life, there\u2019s the right way to do it, and the wrong way to do it.<\/p>\n

Below are 5 things you should start doing right now to capitalise on this customer-catching-cauldron of cash-building awesomeness:<\/p>\n

\"1\"<\/div>\n
Manage your database<\/strong> \u2013 if you don\u2019t have a subscribe form on your website, if you don\u2019t collect your customer\u2019s email addresses, and if you aren\u2019t keeping track of your email leads, then do it now. Use a spreadsheet to neatly organise your customers\u2019 information \u2013 you can be as detailed as you like and include their purchases, location, date of initial contact and much more \u2013 whatever is useful to you. Most email programs let you have multiple lists so you can organise your database into easy to navigate groups; from past customers to potential ones, you can tailor each message to the right audience. Read more about why it\u2019s important to capture and grow your email database<\/a>.<\/div>\n
 <\/div>\n
\"2\"<\/div>\n
Grow your database <\/strong>\u2013 if you already have an email database but new subscribers are waning, there are a number of ways you boost your numbers legally* and without annoying your database. Start with an incentive \u2013 run a competition on Facebook and get people to fill out a form capturing their details (Bonus: you can increase your Facebook Likes here too), and encourage people to share the competition with friends. Another incentive is offering a discount or voucher for new subscribers, or you could give away some useful content like a checklist or guide. You can also make it a little more obvious to your website visitors by adding a popup to the website, or the subtle tick box at the bottom of an enquiry form. *Speaking of legalities, make sure you are collecting your emails ethically. More on that below!<\/div>\n
 <\/div>\n
\"3\"<\/div>\n
Don\u2019t forget about mobile<\/strong> \u2013 most of us use our phones for just about anything internet-related, and the list of things is long; from Google searches and GPS, to Facebook browsing and online shopping. Well checking email is at the top of that list too \u2013 in fact, 53% of emails are opened on mobile devices, (source<\/a>) so you might want to check how your email newsletters are looking on a smart phone. We\u2019ve all made our websites responsive for mobile<\/a> and tablet. (If you haven\u2019t you need to. Speak to us about how we can help). Email newsletters are no different, they need to be mobile friendly. If your email newsletter template isn\u2019t mobile friendly already, talk to us<\/a> and we can help you put together a solution.<\/div>\n
 <\/div>\n
\"4\"<\/div>\n
\n

Be compliant <\/strong>\u2013 Australia has some fairly strict Anti-Spam legislation in place which means you need to extra careful about your email marketing and database collection practises. Don\u2019t ever buy a list of contacts, or, unethically obtain or use your customer\u2019s personal information. It\u2019s illegal to send an \u2018unsolicited commercial electronic message\u2019, but by following these three main requirements you can be sure to be compliant:<\/p>\n

    \n
  1. Consent <\/strong>\u2013 you must have the consent of the recipient before you can send an email marketing message. Consent can be inferred based on your relationship with them \u2013 check the Anti-Spam website for more information<\/li>\n
  2. Identity <\/strong>\u2013 any email marketing sent out in Australia must contain easily identifiable information on who solicited the email \u2013 i.e. the sender, including their contact information.<\/li>\n
  3. Unsubscribe<\/strong> \u2013 your email marketing templates must include an \u2018unsubscribe\u2019 link or instructions on how to unsubscribe, and any requests to unsubscribe must be fulfilled within 5 working days.<\/li>\n
  4. Learn more<\/strong>: https:\/\/www.acma.gov.au\/Industry\/Marketers\/Anti-Spam<\/a><\/li>\n<\/ol>\n<\/div>\n
     <\/div>\n
    \"5\"<\/div>\n
    Spice it up and experiment<\/strong> \u2013 one rule of email marketing<\/a> you should remember is that there are no rules; that is, when it comes to things like subject lines or time of email. There are certainly plenty of tips out there that recommend these particular words and this particular day of the week, and that may well have been the case in their experiments, but the truth is you won\u2019t really know what works best for your business and your audience without doing your own testing. Try different days of the week and different times of the day, experiment with your subject lines and layouts, include more or less text, and customise your message depending on who you are sending to. A\/B testing is an excellent way to test your campaigns and is something we highly recommend. You never know, the results of your own experiments might surprise you!<\/div>\n
     <\/div>\n

    If you need advice about email marketing or would like to create a newsletter template, get in touch<\/a> with the team at e-CBD.<\/p>\n","protected":false},"excerpt":{"rendered":"

    An excellent way to keep in touch with your customers and stay front-of-mind is through email marketing. It provides one of the highest returns on investment for marketers, and is 40 times more effective than mediums such as Facebook or Twitter (source). Though, like anything in life, there\u2019s the right way to do it, and … <\/p>\n

    Continue reading “5 things to incorporate in your Email Marketing strategy now!”<\/span><\/a><\/p>\n

    <\/p>\n","protected":false},"author":3,"featured_media":3825,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-3520","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\n5 Things To Add To Your Email Marketing Strategy<\/title>\n<meta name=\"description\" content=\"From managing and growing your database to following Anti-Spam legislation, view 5 things you need to incorporate into your email marketing strategy right now.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.e-cbd.com.au\/blog\/email-marketing\/5-things-incorporate-email-marketing-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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