{"id":3379,"date":"2015-09-14T07:19:39","date_gmt":"2015-09-14T07:19:39","guid":{"rendered":"https:\/\/www.e-cbd.com.au\/blog\/?p=3379"},"modified":"2019-05-30T06:24:05","modified_gmt":"2019-05-30T06:24:05","slug":"your-email-database","status":"publish","type":"post","link":"https:\/\/www.e-cbd.com.au\/blog\/email-marketing\/your-email-database\/","title":{"rendered":"Your Email Database"},"content":{"rendered":"

\"Email\"<\/a>At e-CBD we\u2019re pretty big fans of email marketing<\/a>. It\u2019s an incredibly cost effective marketing tool with a high conversion rate. Yet it\u2019s rather pointless without a decent email database.<\/p>\n

In this three part blog series we will look at the importance of an email database, ways to build your database, and how best to use it.<\/p>\n

Part 1: The Importance of a Database<\/h2>\n

In an increasingly digital world of websites, search engines, social media, smart phones, apps, and viral videos, a quality email database is often overlooked by businesses.<\/p>\n

\"Business<\/a>An email database is a business asset \u2013 a collection of email contact details of past customers, potential customers, loyal followers and those who are simply interested in your industry or product line.<\/p>\n

This is a list of customers (or potential customers) you can market to directly, and you\u2019ve probably been growing a list like this for years without even realising.<\/p>\n

You might ask how this differs to having a current website or an active social media account. There are many reasons why your email database can be integral to the growth of your business.<\/p>\n

Market to those who are interested<\/h3>\n

If you\u2019ve been compiling a quality database than your email campaigns are going to go out to those who are already interested in what you have to say. You won\u2019t have to fight for their attention or go to great lengths to prove yourself because they already signed up to hear about;<\/p>\n

\"Email\"<\/a><\/h3>\n