{"id":3361,"date":"2015-09-14T06:16:37","date_gmt":"2015-09-14T06:16:37","guid":{"rendered":"https:\/\/www.e-cbd.com.au\/blog\/?p=3361"},"modified":"2018-02-12T06:54:41","modified_gmt":"2018-02-12T06:54:41","slug":"the-growing-importance-of-video","status":"publish","type":"post","link":"https:\/\/www.e-cbd.com.au\/blog\/hot-tips\/the-growing-importance-of-video\/","title":{"rendered":"The Growing Importance Of Video"},"content":{"rendered":"

Many internet users today are turning to video for their news, entertainment and even research, making online video an increasingly important tool for your business.<\/h2>\n
\"How<\/a>
A simple video by one of our clients demonstrating how to cut a pineapple has had over 15,000 views.
What are you waiting for?<\/figcaption><\/figure>\n

From desktop to mobile phones, social media and straight web searches, people are viewing promotional videos, commercials, announcements, how-to videos, where-to and what-to videos for all kinds of information. And that\u2019s where you can step in.<\/p>\n

Having video content on your site to answer customer queries, present information about your products or even just to entertain can benefit your business in many ways.<\/p>\n

Read on for more information on the advantages of online video, how to use it, and the DIY approach.<\/p>\n

Benefits of Online Video<\/h2>\n

Finding a Niche<\/h3>\n

If you\u2019re in an industry where other businesses are not utilising online videos as part of their marketing strategy, there is the potential to get ahead of your competition. If someone is searching on YouTube for a product, or looking for a how-to video related to your service area and you are the only business they can find, you\u2019ll have a huge advantage over your competitors.<\/p>\n

Even regular Google searches will sometimes yield appropriate videos in search results, which means with a little research and SEO savvy you can target videos to answer common searches, potentially gaining a big win if your videos start showing up in search results.<\/p>\n

The Social Touch<\/h3>\n

Video viewers are more likely to watch, feel personally connected to your brand, and then share the video on social media platforms such as Facebook and Twitter, where other users can then share further.
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