{"id":3203,"date":"2014-03-20T04:51:12","date_gmt":"2014-03-20T04:51:12","guid":{"rendered":"https:\/\/www.e-cbd.com.au\/blog\/?p=3203"},"modified":"2018-07-27T07:08:09","modified_gmt":"2018-07-27T07:08:09","slug":"spammy-links-just-stop-it-now","status":"publish","type":"post","link":"https:\/\/www.e-cbd.com.au\/blog\/seo\/spammy-links-just-stop-it-now\/","title":{"rendered":"Spammy Linking Strategies: Just Stop It! Now!"},"content":{"rendered":"<p>Okay. I wasn&#8217;t going to say anything but this week&#8217;s experiences forced my hand. I&#8217;m still finding potential clients who come to us for <a href=\"https:\/\/www.e-cbd.com.au\/search-engine-optimisation.html\">SEO services<\/a> suffering the ill-effects of spammy link strategies.<\/p>\n<p>The bottom line is Google said STOP a long time ago and if that&#8217;s who you want to &#8220;impress&#8221; then it stands to reason that you should follow their lead.<\/p>\n<p>Plus &#8211; SEO is so much more than that. Filling your website with thousands of people for a handful of keywords you think are cool is no closer to legitimate internet marketing than herding a crowd of people into your store with a gun (cue scene from The Simpsons where Homer tries to market the bowling alley he works at with a shotgun).<\/p>\n<p><a href=\"https:\/\/www.e-cbd.com.au\/blog\/wp-content\/uploads\/2014\/03\/homer-bowling.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3205\" src=\"https:\/\/www.e-cbd.com.au\/blog\/wp-content\/uploads\/2014\/03\/homer-bowling.jpg\" alt=\"Homer Bowling Shotgun\" width=\"500\" height=\"385\" srcset=\"https:\/\/www.e-cbd.com.au\/blog\/wp-content\/uploads\/2014\/03\/homer-bowling.jpg 500w, https:\/\/www.e-cbd.com.au\/blog\/wp-content\/uploads\/2014\/03\/homer-bowling-300x231.jpg 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><!--more--><\/p>\n<p>Okay, the last illustration was a little bit of hyperbole, however, the attitude behind it does sometimes ring true for people&#8217;s approach to SEO &#8211; as many people as possible for the highest traffic keywords that are vaguely related to the site&#8217;s content.<\/p>\n<p>Without going into a rant about what legitimate internet marketing is, the bottom line is that you need traffic but you also need the &#8220;right type of traffic&#8221; (your website&#8217;s targeted demographic) which you then have to give the right experience to so that they complete &#8220;the most desired action\/s&#8221; on your website (purchase, ask for a quote, enquire etc).<\/p>\n<h3>Tell Your SEO Company To STOP!<\/h3>\n<p>If you&#8217;re paying an SEO company good money to rank your website and they are employing a spammy link strategy &#8211; tell them to STOP!<\/p>\n<ul>\n<li>If they even mention outsourcing linking &#8211; Tell them to STOP!<\/li>\n<li>If they are sending you a monthly report which tells you <strong>how many<\/strong> links they got for your site &#8211; tell them to STOP! (note I said &#8216;how many&#8217;)<\/li>\n<li>If they are banging on about your <a href=\"http:\/\/searchengineland.com\/googles-matt-cutts-no-more-pagerank-updates-this-year-173676\" rel=\"noopener\">PageRank<\/a> &#8211; tell them to STOP!<\/li>\n<li>If you find your site linked from a <a href=\"http:\/\/moz.com\/blog\/17-types-of-link-spam-to-avoid\" rel=\"noopener\">random page<\/a> from a UK site about quilting blankets for dogs &#8211; tell them to STOP! (unless of course, you sell quilted blankets for dogs)<\/li>\n<li>If you get emails from reputable directory websites saying that someone representing your company (generally with a poor handle of English grammar) tried to <a href=\"http:\/\/moz.com\/blog\/17-types-of-link-spam-to-avoid\" rel=\"noopener\">submit a listing<\/a> for their directory which exclusively services X industry or X geographical location &#8211; Tell them to STOP!<\/li>\n<li><a href=\"http:\/\/moz.com\/blog\/17-types-of-link-spam-to-avoid\" rel=\"noopener\">If the words<\/a> <em>blog comments<\/em>, <em>forums, profiles and links<\/em> are contained within the same sentence when you have a conversation with them &#8211; Tell them to STOP!<\/li>\n<\/ul>\n<p>If they suggest <a href=\"https:\/\/support.google.com\/webmasters\/answer\/66356?hl=en\" rel=\"noopener\">buying links<\/a>, chances are you&#8217;ve strayed into the bad side of town without knowing it &#8211; back away slowly and don&#8217;t let them touch your website. (If you intended to buy links and know full well the risks &#8211; I&#8217;m surprised you got this far or even found this blog post &#8211; you can stop reading now.)<\/p>\n<h3>&#8216;Nuff Said<\/h3>\n<p>I think it&#8217;s pretty obvious (and I thought it has been <a href=\"http:\/\/insidesearch.blogspot.com.au\/2012\/04\/another-step-to-reward-high-quality.html\" rel=\"noopener\">for at least 23 months<\/a>) that linking has taken a different place within your website&#8217;s SEO strategy from the &#8220;Good Old Days&#8221;. Yes it still has it&#8217;s placed and is still important but your SEO company (or yourself if you&#8217;re DIY SEO-ing) needs to work harder to elicit high-quality relevant links through to the website. They should be doing this and so much more to market your website and anything less won&#8217;t cut it now or moving forward &#8211; that&#8217;s why you pay them the big bucks right?<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Okay. I wasn&#8217;t going to say anything but this week&#8217;s experiences forced my hand. I&#8217;m still finding potential clients who come to us for SEO services suffering the ill-effects of spammy link strategies. The bottom line is Google said STOP a long time ago and if that&#8217;s who you want to &#8220;impress&#8221; then it stands &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.e-cbd.com.au\/blog\/seo\/spammy-links-just-stop-it-now\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Spammy Linking Strategies: Just Stop It! Now!&#8221;<\/span><\/a><\/p>\n<p><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":4,"featured_media":4213,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[25],"tags":[],"class_list":["post-3203","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Spammy Linking Strategies: Just Stop It! 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Now! - e-CBD Blog\" \/>\n<meta property=\"og:description\" content=\"If you&#039;re paying an SEO company good money to rank your website and they are employing a spammy link strategy - tell them to STOP!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.e-cbd.com.au\/blog\/seo\/spammy-links-just-stop-it-now\/\" \/>\n<meta property=\"og:site_name\" content=\"e-CBD Blog\" \/>\n<meta property=\"article:published_time\" content=\"2014-03-20T04:51:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-07-27T07:08:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.e-cbd.com.au\/blog\/wp-content\/uploads\/2014\/03\/road-sign-464655_1280.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"904\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Luke Garfield\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Luke Garfield\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.e-cbd.com.au\/blog\/seo\/spammy-links-just-stop-it-now\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.e-cbd.com.au\/blog\/seo\/spammy-links-just-stop-it-now\/\"},\"author\":{\"name\":\"Luke Garfield\",\"@id\":\"https:\/\/www.e-cbd.com.au\/blog\/#\/schema\/person\/6771de46bdeff4158537da3e738f40b7\"},\"headline\":\"Spammy Linking Strategies: Just Stop It! 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