{"id":2684,"date":"2012-05-02T14:12:05","date_gmt":"2012-05-02T14:12:05","guid":{"rendered":"https:\/\/www.e-cbd.com.au\/blog\/?p=2684"},"modified":"2020-09-30T06:07:30","modified_gmt":"2020-09-30T06:07:30","slug":"seo-link-building-is-it-still-relevant","status":"publish","type":"post","link":"https:\/\/www.e-cbd.com.au\/blog\/seo\/google-places\/seo-link-building-is-it-still-relevant\/","title":{"rendered":"SEO & Link Building – is it still relevant?"},"content":{"rendered":"

There are dozens, even hundreds, of factors that relate to how well a website ranks in search engines. Over the years we\u2019ve heard them all \u2013 many true (or at least based<\/em> on truth), but there are still those lingering \u2018ranking factors\u2019 that some website owners will never let go of no matter how irrelevant, or harmful, it could actually be to your rankings.<\/p>\n

The biggest factor brought up by website owners is the link factor<\/strong> \u2013 the more links you have the better you rank, regardless of where the link comes from, points to or is positioned with.<\/span><\/p>\n

Busting the links myth<\/h2>\n

Now this statement is incorrect for a number of reasons (and don’t worry if this is you – keep reading and we’ll tell you why this isn’t right<\/em>). <\/span>While links to your site do still technically act as a \u2018vote\u2019 for you, what\u2019s more important is where that link has come from. Does the site have anything to do with what your site is about? Does the site have any authority on this topic? What other kinds of links do they have on their site? Is this somewhere you\u2019d be happy for your customers to find you?<\/p>\n

Expanding from my talk last week about Google Places optimisation<\/a> through citations and the use of good local directories, I will explain in more detail what constitutes a good link, and the types of links you should always avoid.<\/p>\n

\"link<\/p>\n

Good Links vs. Bad Links<\/h2>\n

We\u2019re sure you get the same emails as we do \u2013 you know the ones where the webmasters request a link exchange for their sites that have nothing to do with what your site is about (but promise a link back using whatever anchor text\/deep URL you like), or from overseas SEO companies that promise to submit your site to 9,454,720 link farms<\/span> quality websites <\/span>for just $10.<\/p>\n

Well I get these emails on a daily basis (almost hourly!) so I must admit it’s made me pretty ruthless when deciding with whom to link our clients sites with.<\/p>\n

The most important step in the link building process is the evaluation of the site requesting a link. Ask yourself the following questions when evaluating a link:<\/p>\n