{"id":2572,"date":"2012-08-22T08:34:19","date_gmt":"2012-08-21T22:34:19","guid":{"rendered":"https:\/\/www.e-cbd.com.au\/blog\/?p=2572"},"modified":"2019-05-03T06:55:07","modified_gmt":"2019-05-03T06:55:07","slug":"how-to-optimise-your-twitter-profile","status":"publish","type":"post","link":"https:\/\/www.e-cbd.com.au\/blog\/social-media\/how-to-optimise-your-twitter-profile\/","title":{"rendered":"How To Optimise Your Twitter Profile"},"content":{"rendered":"

Question:<\/h2>\n

How many things on this Twitter account can be optimised?<\/p>\n

\"poorly<\/p>\n

No peeking!<\/p>\n

Answer:<\/h2>\n

Everything is wrong with this account, but let’s see if you spotted everything.<\/p>\n

    \n
  1. Slightly spammy name<\/li>\n
  2. Slightly spammy Twitter handle (@PayrollSoftware), unless the name of the company is true “Payroll Software” then this is silly and not helpful<\/li>\n
  3. The default Twitter egg as the avatar<\/li>\n
  4. No bio<\/li>\n
  5. No URL listed<\/li>\n
  6. Following only 1 other account<\/li>\n
  7. Only Twitter bot accounts are followers<\/li>\n
  8. Only 1 tweet<\/li>\n
  9. Last activity was from years ago<\/li>\n
  10. No custom\/branded background image<\/li>\n<\/ol>\n

    Did I miss anything? Let me know in the comments.<\/p>\n

    Setting Up A Twitter Account<\/h2>\n

    I’m not going to go through the whole process with you, but let’s start with your twitter handle. For businesses, I suggest using something resembling the brand name. Currently, Twitter only allows 15 characters in the handle. If your name is already taken or if the account hasn’t been used for a long time then you can ask Twitter to release it to you if you have it properly trademarked<\/a> and all that jazz.<\/p>\n

    If you already have a Twitter account you are<\/em> able to change your handle whenever you like so no need to start a new account from scratch.<\/p>\n

    Twitter Profile<\/h2>\n

    We’ve gone over social profile optimisation<\/a> in the past so let’s look at someone that’s already doing it right: Burleigh Brewing<\/a><\/p>\n

    \"burleighbrewing<\/a><\/p>\n