{"id":2436,"date":"2012-05-17T11:00:35","date_gmt":"2012-05-17T01:00:35","guid":{"rendered":"https:\/\/www.e-cbd.com.au\/blog\/?p=2436"},"modified":"2019-05-03T06:42:39","modified_gmt":"2019-05-03T06:42:39","slug":"e-commerce-infographic-shopping-cart-abandonment","status":"publish","type":"post","link":"https:\/\/www.e-cbd.com.au\/blog\/e-commerce\/e-commerce-infographic-shopping-cart-abandonment\/","title":{"rendered":"E-Commerce Infographic – Shopping Cart Abandonment"},"content":{"rendered":"

E-Commerce can be frustrating if you look at your analytics and see your visitors put something in the cart and then leave without completing a transaction. Or worse, leave during the last step of the transaction. Why did they bail? Was it something you did?<\/p>\n

Probably.<\/p>\n

Most sites are built to just work. There’s no need to think about the user experience when it works…until you’ve only had 3 orders in as many months.<\/p>\n

If you’re starting a new E-commerce site then you should study this infographic hard. If you have a struggling online store, or if you think you can get better results then read on.<\/p>\n

If the average shopping cart abandonment rate is 65% and the average online order is $116 then out of 100 visitors who have put something in the cart you’re missing out on a possible $7540! Why do you hate making money so much?<\/p>\n

Granted, there’s some issues you can’t control: the user isn’t ready to purchase, it costs too much, they want to save it for a later date, etc. There are some things you can control and any e-commerce software worth its salt has these capabilities.<\/p>\n

If I had to pick the 5 most important shopping cart usability features they would be:<\/p>\n

    \n
  1. Allow me to checkout as a guest<\/li>\n
  2. Only ask for information that’s needed to complete the transaction<\/li>\n
  3. Show my progress as they go through the checkout process<\/li>\n
  4. Be transparent, don’t surprise me with any extra fees at the end<\/li>\n
  5. Use a fast, reliable server that won’t timeout when I click “Submit Order”<\/li>\n<\/ol>\n

    \"Shopping<\/a><\/p>\n

    Infographic by \u2013 Invesp<\/a><\/p>\n

    Interested in upgrading your online store? See more about our e-Commerce website design services<\/a> or contact us to discuss your project.<\/p>\n","protected":false},"excerpt":{"rendered":"

    E-Commerce can be frustrating if you look at your analytics and see your visitors put something in the cart and then leave without completing a transaction. Or worse, leave during the last step of the transaction. Why did they bail? Was it something you did? Probably. Most sites are built to just work. There’s no … <\/p>\n

    Continue reading “E-Commerce Infographic – Shopping Cart Abandonment”<\/span><\/a><\/p>\n

    <\/p>\n","protected":false},"author":2,"featured_media":3825,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[38,5,9,23,30,32,33],"tags":[171],"class_list":["post-2436","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conversion-rate-optimisation","category-e-commerce","category-hot-tips","category-sales","category-strategy","category-user-experience-design","category-web-design","tag-shopping-cart"],"yoast_head":"\nE-Commerce Infographic - Shopping Cart Abandonment - e-CBD Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.e-cbd.com.au\/blog\/e-commerce\/e-commerce-infographic-shopping-cart-abandonment\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-Commerce Infographic - Shopping Cart Abandonment - e-CBD Blog\" \/>\n<meta property=\"og:description\" content=\"E-Commerce can be frustrating if you look at your analytics and see your visitors put something in the cart and then leave without completing a transaction. 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