{"id":1238,"date":"2009-02-23T14:37:11","date_gmt":"2009-02-23T03:37:11","guid":{"rendered":"http:\/\/www.dpdialogue.com.au\/zakazukhazoo\/?p=1238"},"modified":"2020-09-28T03:07:58","modified_gmt":"2020-09-28T03:07:58","slug":"the-ten-buyer-behaviour-trends-in-a-recession","status":"publish","type":"post","link":"https:\/\/www.e-cbd.com.au\/blog\/insights\/the-ten-buyer-behaviour-trends-in-a-recession\/","title":{"rendered":"The Ten Buyer Behaviour Trends in a Recession"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" style=\"float: right; padding: 0px 0px 10px 10px;\" title=\"Mr Burns\" src=\"http:\/\/upload.wikimedia.org\/wikipedia\/en\/5\/56\/Mr_Burns.png\" alt=\"\" width=\"189\" height=\"300\">I had lunch with Jules Starck today. She&#8217;s the smartest researcher I know, but she&#8217;s off to India for three weeks, so I thought I&#8217;d better pick her brain before she left, just in case she ate a bad curry and never returned.<\/p>\n<p>Jules is the Insight Manager at De Pasquale and she spends her days dispensing wisdom &#8211; the kind you want to hear. Today, I&#8217;m pleased to announce, was particularly fruitful. It turns out that Jules was doing some research into buyer behaviour in a recession and she&#8217;d written up the findings in a very easy to digest document, complete with catchy titles.<\/p>\n<p>You&#8217;ll already be familiar with the Lipstick Effect and possibly the Aldi Effect, but The Mr Burns Effect will be new to you, as will the others on the list. I&#8217;d link to Jules&#8217;s blog, Twitter Profile or LinkedIn page, but she doesn&#8217;t have any of those. Further proof that you can be under 30, smart and socially aware without socially networking your arse off.<!--more--><\/p>\n<p><strong>The ten buyer behaviour trends in a recession are:<\/strong><\/p>\n<ul>\n<li><strong>The Aldi effect<\/strong> &#8211; finding cheaper retail outlets to purchase the same things, rather than not purchasing at all<\/li>\n<\/ul>\n<ul>\n<li><strong>The lipstick effect<\/strong> &#8211; purchasing items of smaller value in place of more expensive luxury items as personal treat<\/li>\n<\/ul>\n<ul>\n<li><strong>The armchair effect<\/strong> &#8211; consumers look to their homes as the new entertainment hub; triggers home upgrades as they to make houses &#8216;entertainment&#8217; ready<\/li>\n<\/ul>\n<ul>\n<li><strong>The rain-check effect<\/strong> &#8211; high value purchase decisions, or high risk decisions, will be put on hold, as consumers look to postpone any non-essential purchases to more settled economic times<\/li>\n<\/ul>\n<ul>\n<li><strong>The Mr. Burns effect<\/strong> &#8211; consumers reduce charitable donations and ethical behaviours in the face of economic downturn<\/li>\n<\/ul>\n<ul>\n<li><strong>The herd effect<\/strong> &#8211; even those consumers with financial stability will modify behaviours, influenced by the behaviour and panic of those around them<\/li>\n<\/ul>\n<ul>\n<li><strong>The DIY effect<\/strong> &#8211; consumers will start opt for self-service rather than do-it-for-me, as decreasing discretionary spend forces them to cut back on non-essential services<\/li>\n<\/ul>\n<ul>\n<li><strong>The Real Money effect<\/strong> &#8211; consumers avoid using voluntary credit as they fear committing to a future debt i.e. Will I have the money to pay off that sofa in 24 months time?<\/li>\n<\/ul>\n<ul>\n<li><strong>The optimism effect<\/strong> &#8211; consumers will look to companies or brands with fun\/light-hearted personalities that relieve the temporary doom &amp; gloom of life<\/li>\n<\/ul>\n<ul>\n<li><strong>The Calvin effect<\/strong> &#8211; Consumers look to reign in their hedonistic spending patterns in favour of a more conservative approach to their money (<a href=\"http:\/\/en.wikipedia.org\/wiki\/John_Calvin\">Calvin<\/a> the protestant reformist, not the Klein)<\/li>\n<\/ul>\n\n\n<h2 class=\"wp-block-heading\">Who are we?<\/h2>\n\n\n\n<p>e-CBD is a&nbsp;<a href=\"https:\/\/www.e-cbd.com.au\/about-us.html\">digital agency on the Gold Coast<\/a>&nbsp;and can take care of all of your business\u2019 digital needs, from creating&nbsp;<a href=\"https:\/\/www.e-cbd.com.au\/web-design.html\">custom websites<\/a>&nbsp;to all aspects of internet marketing, including&nbsp;<a href=\"https:\/\/www.e-cbd.com.au\/social-media-marketing.html\">social media<\/a>.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.e-cbd.com.au\/contact-us.html\">Contact us<\/a>\u00a0for a free discovery meeting or call us at<a href=\"https:\/\/www.e-cbd.com.au\/contact-us.html\">\u00a0<\/a><a href=\"tel:0755313810\">07 5531 3810<\/a><a href=\"https:\/\/www.e-cbd.com.au\/contact-us.html\">.<\/a><\/p>\n\n\n\n<p><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>I had lunch with Jules Starck today. She&#8217;s the smartest researcher I know, but she&#8217;s off to India for three weeks, so I thought I&#8217;d better pick her brain before she left, just in case she ate a bad curry and never returned. Jules is the Insight Manager at De Pasquale and she spends her &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.e-cbd.com.au\/blog\/insights\/the-ten-buyer-behaviour-trends-in-a-recession\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;The Ten Buyer Behaviour Trends in a Recession&#8221;<\/span><\/a><\/p>\n<p><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":5,"featured_media":3205,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[10],"tags":[59],"class_list":["post-1238","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","tag-buyer-behaviour"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Ten Buyer Behaviour Trends in a Recession - e-CBD Blog<\/title>\n<meta name=\"description\" content=\"Jules is the Insight Manager at De Pasquale and she spends her days dispensing wisdom. The ten buyer behaviour trends in a recession are here.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.e-cbd.com.au\/blog\/insights\/the-ten-buyer-behaviour-trends-in-a-recession\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Ten Buyer Behaviour Trends in a Recession - e-CBD Blog\" \/>\n<meta property=\"og:description\" content=\"Jules is the Insight Manager at De Pasquale and she spends her days dispensing wisdom. The ten buyer behaviour trends in a recession are here.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.e-cbd.com.au\/blog\/insights\/the-ten-buyer-behaviour-trends-in-a-recession\/\" \/>\n<meta property=\"og:site_name\" content=\"e-CBD Blog\" \/>\n<meta property=\"article:published_time\" content=\"2009-02-23T03:37:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-28T03:07:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.e-cbd.com.au\/blog\/wp-content\/uploads\/2014\/03\/homer-bowling.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"385\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Matt Granfield\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Matt Granfield\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.e-cbd.com.au\/blog\/insights\/the-ten-buyer-behaviour-trends-in-a-recession\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.e-cbd.com.au\/blog\/insights\/the-ten-buyer-behaviour-trends-in-a-recession\/\"},\"author\":{\"name\":\"Matt Granfield\",\"@id\":\"https:\/\/www.e-cbd.com.au\/blog\/#\/schema\/person\/b13ac07f7ed2d3172a9b853393ac7393\"},\"headline\":\"The Ten Buyer Behaviour Trends in a Recession\",\"datePublished\":\"2009-02-23T03:37:11+00:00\",\"dateModified\":\"2020-09-28T03:07:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.e-cbd.com.au\/blog\/insights\/the-ten-buyer-behaviour-trends-in-a-recession\/\"},\"wordCount\":483,\"commentCount\":7,\"publisher\":{\"@id\":\"https:\/\/www.e-cbd.com.au\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.e-cbd.com.au\/blog\/insights\/the-ten-buyer-behaviour-trends-in-a-recession\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.e-cbd.com.au\/blog\/wp-content\/uploads\/2014\/03\/homer-bowling.jpg\",\"keywords\":[\"Buyer Behaviour\"],\"articleSection\":[\"Insights\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.e-cbd.com.au\/blog\/insights\/the-ten-buyer-behaviour-trends-in-a-recession\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.e-cbd.com.au\/blog\/insights\/the-ten-buyer-behaviour-trends-in-a-recession\/\",\"url\":\"https:\/\/www.e-cbd.com.au\/blog\/insights\/the-ten-buyer-behaviour-trends-in-a-recession\/\",\"name\":\"The Ten Buyer Behaviour Trends in a Recession - e-CBD Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.e-cbd.com.au\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.e-cbd.com.au\/blog\/insights\/the-ten-buyer-behaviour-trends-in-a-recession\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.e-cbd.com.au\/blog\/insights\/the-ten-buyer-behaviour-trends-in-a-recession\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.e-cbd.com.au\/blog\/wp-content\/uploads\/2014\/03\/homer-bowling.jpg\",\"datePublished\":\"2009-02-23T03:37:11+00:00\",\"dateModified\":\"2020-09-28T03:07:58+00:00\",\"description\":\"Jules is the Insight Manager at De Pasquale and she spends her days dispensing wisdom. 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