A website is an investment in your business. A website care plan will save you time, save you money and protect your investment.
Any business running a professional website should be on a website care plan of some description. Whether you are an existing client of e-CBD or your website was created by another developer (or yourself), we will welcome you to join one of our website care plans with open arms.
What Is A Care Plan
A website care plan is a pre-defined set of preventative website maintenance tasks and checks that we perform regularly to ensure that your business website is functioning at its optimum level at all times.
Why You Need A Website Care Plan
A website is a huge asset to your business. It works to advertise your services 24 hours a day for 365 days of the year. Your website should be your best employee and it makes sense to take care of it.
Your website is much like a car in that it requires regular routine servicing to continue running well and prevent breakdowns.
Can’t We Just Fix It If Something Goes Wrong?
It’s true that you can avoid servicing your car and continue driving it until a red warning light illuminates your dashboard or something breaks down, though this is not a good option.
The overall sum of the repairs is always going to end up costing you more than a preventative maintenance schedule. In the end, you are doing damage to your car (or website) by not maintaining it correctly.
Key Benefits Of A Website Care Plan
A care plan ensures that your website is operating smoothly and providing an optimal user experience for your customers all of the time.
Improved Website Performance
Your website will experience a boost in performance which means it will be loading quicker, operating more efficiently and be accessible for all of your customers at any time of the day.
Hardened Website Security & Monitoring
We will keep your CMS software and plugins up to date so that your website will be more resistant to hackers and viruses. If a hack does occur, we will be on the case straight away and have your website cleaned up and operating with minimal downtime.
We will also optimise your email deliverability settings to prevent your emails ending up in the junk folder of your customer.
Peace Of Mind With Daily Site Back Ups
We will take daily site backups to ensure that your data is protected. This is especially helpful if you do lots of updates to your website and you accidently erase important data or break the site. We can easily restore it for you.
Includes Website Updates/Changes
Your care plan actually includes time each month for small website content updates. If you need a logo updated, need something added to a page or have new contact details, we can take care of that for you.
Technical Support & Training
You can use your care plan time for help over the phone, remote assistance or training on how to edit your site by yourself.
Access Site Reviews / Strategy Consulting
We can look over your site and give you advice and ideas as to how you can get the most out of your online presence. We can also advise you on additional digital marketing services that can help you grow your business.
Risks Of Not Being On A Care Plan
Lose Ranking In Search Engines
Search engines like Google, Bing and Yahoo may impact your site’s ranking if it is not being regularly maintained. If your site is hacked or infected with a virus that is not discovered for some time, your site can be penalised or even blacklisted by search engines.
If you are having Search Engine Optimisation (SEO) performed on your website, you need to be on a care plan to protect that investment.
Outdated Plugins/Extras & Software Can Cause Real Problems
If your site contains outdated plugins, old software or deprecated code, your site can:
- Slow down dramatically.
- Appear visually broken or wrong to your users.
- Cause conflicts which stops basic functions from working, such as you may stop receiving enquiries from your contact forms.
- Worst case: Nothing loads at all.
Your Will Save Time & Money
When problems arise with your website, it actually takes us more time to diagnose and resolve the problem than it does to run a regular maintenance schedule. This means that reactively fixing problems is going to cost you more.
Greater Security & Hacking Risks
Hackers, viruses/malware and automated bots scour the internet searching for outdated website software, old code and vulnerable servers. If you are not staying up-to-date with each layer of security, your site is bound to get hacked eventually.
Fixing a hacked website is more costly than maintaining a website and sometimes the fallout from a hack (decreased search engine rankings and loss of trust from visitors) can be even more costly to your business in the long term.
Find Out More
Get the most out your business website and protect your investment by signing up to a website care plan today.