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The importance of a Website Maintenance Plan

A website is not something you set and forget.

So, the business website you have invested valuable time and money in has finally gone live (yay!).

But what happens next? Do you just sit back, relax and hope it will run smoothly and generate the ROI you’ve hoped for?

Not quite. Even though the websites we build are pretty darn stable, like any other software they do require ongoing maintenance to work optimally and stay secure.

In this blog post we’ll guide you through our maintenance plans and explain exactly how they are imperative to your website’s health and performance, and how they will save you time and money in the long run.

Let’s take it from the top, shall we?

What is a website maintenance plan?

A website maintenance plan is a pre-defined set of preventative tasks and checks that we perform regularly on your site. We do this to ensure your website receives the security fixes and updates it needs to run optimally at all times.

car service

You can think of website maintenance much like regularly servicing your car to maximise performance. But maintaining your car (or in this case a WordPress site) in tip-top shape can be time-consuming and a little tedious to do yourself (thank god for mechanics, right?).

At e-CBD we understand this and have created maintenance plans that are designed to take all the technical behind-the-scenes stuff off your plate, so you can focus on growing your actual business.

Why it’s more costly NOT to have a maintenance plan

Just like getting insurance for your new shiny car purchase, you should get insurance for your website.

When problems arise with your website (and they will), it takes us more time to diagnose and resolve the problem than it does to run a regular preventative maintenance schedule. This means that reactively fixing problems or one-off fixes and changes/updates is going to cost you more in the long run. (Psst: we have plans for as little as $59/month, or we can customise one according to your needs).

What’s worse, it’s not unusual website hacks go unnoticed for months on end, only for site owners to discover the path of destruction when it’s too late. Without a maintenance plan in place, you leave your site vulnerable to savvy hacker who can undo years of Search Engine Optimasation in a matter of months.

 

“Hacks, attacks and bots are real. We all know it.”

Mick, e-CBD Digital Project Manager

 

Remember, if your site is hacked, infected with a virus or not SSL secure, your site can be penalised or even blacklisted by search engines. Fixing a hacked website is more costly than maintaining a website and sometimes the fallout (decreased search engine rankings and loss of trust from visitors) can be even more costly to your business than the monetary value.

So, what’s included in a website maintenance plan?

Isometric illustration with a laptop, men and women working on web design.

if you’ve spent all that time and money creating a great looking website that generates leads, brings in customers and performs great, we think it makes sense to take care of it. Here are six things our website maintenance plans include, from core and plugin updates to provisions for virus and malware removal.

Core Updates

We will keep your main content management system up to date ensuring optimal performance. Apart from improving website security, regular updates will also provide a huge increase in website speed and subsequently improve the usability for your website visitors.

Plugin Maintenance

We’ll keep all your plugins up to date and check that they will not conflict with other parts of your site. Aside from the WordPress core, plugins and themes are the second biggest cause to security vulnerability.  With that in mind, our maintenance plans are laser-focused on theme updates and plugin updates too.

Plugin Audit

We check each plugin for new features that might benefit your business and advise you of new functionality that may be suitable for your website. Our maintenance plans also delete inactive plugins as they take up precious space and affect your website’s speed and performance.

Theme/Design Checks

We ensure your designs are up to date with the plugins that we are maintaining for you. It’s our goal to keep your website looking and performing as well as possible at all times.

Backups

With frequent updating, regular backups should follow, so you can have peace of mind if any unforeseen issues ever arise. After all, you wouldn’t want to lose all your precious data and revert back to an inferior version of your website from years ago.

Security & Uptime monitoring

With a maintenance plan in place, we will keep your CMS software and plugins up to date so that your website will be more resistant to hackers and viruses. If a hack does occur, we will be on the case straight away and have your website cleaned up and operating again with minimal downtime.

Leave it to the experts!

Whether e-CBD helped build your website or it was created by another developer (or yourself), we believe it should be maintained and cared for by professionals who know where to look for issues and prevent them from arising.

Get the most out your website by signing up to a website maintenance plan today. It is an investment for your work, time and your business.

You can review detailed information about our maintenance plans or if you have any further questions, please call us on (07) 5531 3810 or send us an enquiry.

About Us

e-CBD local digital marketing & web design team.

e-CBD is an award-winning Gold Coast website design company and specialist SEO Agency based in Southport. 

We offer professional business web design, hand crafted to achieve your specific marketing and business goals.

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