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Social Media Marketing Courses

As part of our commitment to providing small businesses with the tools and training for online success, e-CBD ran online marketing courses on a variety of digital marketing topics, from search engine optimisation to email marketing.

Social Media Marketing Services

Our social media marketing courses for businesses generated a lot of interest, so we thought we’d put all the great info from the social media marketing learning and training sessions in one place. While e-CBD are no longer running these workshops, we do offer social media training and support for clients all over Australia – just contact us to arrange a meeting over Skype or phone and we can run through any questions you have about using social media, reading reports and optimising your social media marketing.

Can’t wait for the next workshop? Need help with Social Media Marketing now?

Call us on 1300 733 088 or email – we’re always happy to help with your questions and we can always organise a one-on-one session to talk social media marketing.

Social Media as a Marketing Tool – Past Courses

Workshop: Social Media Strategy 2014

October 2013 – Luke Garfield

Luke explains how to make the most of social media marketing for your business and maximise the power of Facebook, Twitter, Instagram, Pinterest, Vine and more. Learn why it’s so important to think in terms of ‘goal oriented social media marketing’, instead of social media as a marketing miracle cure!

Social Media for 2014 from e-CBD

Workshop: Facebook & Mobile Apps + Responsive Design

October 2013 – Nick Fritzkowski

Hear valuable insights into Facebook applications and the vast number of things you can do with them, mobile applications (and how to turn your existing website into an app) as well as that term we’re sure you’ve been hearing around the block, Responsive Web Design.

Facebook & Mobile Apps + Responsive Design from e-CBD

Workshop: 2013 Social Media Marketing 101

April 2013 – Luke Garfield

Luke’s presentation explained what is required to be successful with Social Media Marketing in 2013 – first things first, make sure your strategy is designed to fulfil your website goals.

Facebook Business Page Setup 2013

April 2013 – Nick Fritzkowski

e-CBD’s lead developer Nick explained the steps involved in creating a business Facebook page, with advice on extra apps and customised features that you could employ, as well as a quick guide to using Facebook’s admin panel.

Workshop: Facebook Advertising

April 2012 – Luke Garfield

Guide to Facebook Advertising, with methods, tips and examples to how create great ads without wasting your advertising budget.

Workshop: Facebook & Twitter for Business

April 2012 – Jesse Palmer

This workshop delved into the world of Facebook and Twitter for business, including how to use these tools within your marketing strategy to increase engagement, and advice on enhancing your online profile through social media.

Facebook & Twitter for Business

Workshop: Facebook Advertising Beginners Masterclass

September 2011 – Luke Garfield

This workshop covered everything you needed to know to start advertising on Facebook, from setting up an account, to creating landing pages and how to optimise your ad for highest return. The workshop also discussed the Facebook reporting system and how to analyse your results.

Facebook Advertising Beginners Masterclass

  • Introduction to the marketing landscape
  • Learn the 10 secrets of generating business from social media
  • How to use Facebook / Twitter/ YouTube / Blogging and other social media to drive traffic to your website
  • The do’s and don’ts of engaging customers via online communities
  • How to develop a social media strategy for your business

Workshop: Social Media Marketing Survival Guide

April 2011

One of our largest workshops to date, the Social Media Marketing survival guide will tell you how to use social media as a marketing tool that’s integrated with your current marketing strategies.

Social media marketing survival guide

Workshop: Improve business profits with social media

April 2010

This workshop covered a range of social media strategy topics including the do’s and don’ts of engaging customers via online communities, how to use professional networking sites like LinkedIn to profile your business, as well as how to use Facebook, Twitter, YouTube, Blogs and more to generate more business.

Social Media Marketing for Small Business 101

Top 10 Social Media Marketing Tips

  1. Set up a Google alert for your brand and engage the people who are talking about you, wherever they are talking.
  2. Set up alerts for your industry (especially if no one is talking about your brand).
  3. You don’t HAVE to have a Facebook page.
  4. Use Facebook advertising, it’s cheap.
  5. Keep an eye on what people near you are saying on Twitter.
  6. Spend some time each day reading about what other people are doing. There are 1 billion social media marketing blogs out there. Reading blogs is much easier than writing blogs.
  7. Create a community of interest around what you do. It takes time, but it’s worth it.
  8. Don’t start something you can’t finish or maintain properly or it’s a waste of time and you’re better of with Google Ads.
  9. Use LinkedIn as a networking tool. Join groups and ask questions.
  10. If you want people to talk about you, be creative (or pay someone who is).

Presenter: Luke Garfield

Luke GarfieldLuke has had 8 years of online marketing experience – first as a manager for a hardworking Australian rock act and now more recently in the more refined field of SEO and SEM. Luke has an all-round and creative approach to internet marketing. He is not only an expert at larger picture strategy but also isn’t afraid to get his hands dirty in the technical working of a site. This gives him valuable insight into online marketing from all angles.

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Acknowledgement of Country

We respectfully acknowledge the people of the Yugambeh language region, the traditional owners of the land on which we stand, and pay our respect to their elders past and present, and all Aboriginal and Torres Strait Islander Peoples who now live in the local area.

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