Checklist for 2014: Update your Google Places

Can potential customers find your business on the map?

Chances are your business already shows up on Google Maps, but if your Google Places listing hasn’t been claimed it could contain old information or even send your customers in the wrong direction.

Did you know that 20% of searches are location-based and that 97% of consumers search for local businesses online?

The best part is that Google places are designed to give truly local businesses an edge over larger websites that happen to have an office or outlet in your area.

Google Places is one of those online fixes that you can manage yourself. You can claim your listing, update the information and link it to your Google+ business page.

By claiming your Google Places Listing you not only ensure that you show up on the map for searches that matter to you, but you can also brand your listing so it includes features like:

  • Your logo and branding
  • Address and best contact details
  • Business hours
  • Customer reviews
  • Recent Google+ posts

If you are managing your Google Places yourself you can check out our tips on optimising your listing. However, it’s important to pay attention to Google’s Policies & Guidelines, as breaching them can see you drop off the search results.

If you’d like some advice in setting up your Google Places listing we can help with branding and optimise your listing. Simply call the team at e-CBD for more information on Google Places and Search Engine Optimisation.

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