Last night two of our resident SEM experts Matt Granfield and Luke Garfield presented a workshop on search engine marketing.
Matt tackled the internet marketing beast that is SEO. Even though it was a relatively brief overview of this area of search engine marketing he certainly gave those in attendance plenty of search engine optimisation “meat” to chew on.
Luke presented a two part whirlwind tour through the basics of conversion rate optimisation (CRO) and some ideas to help develop a content strategy for websites.
We’ve included the slide show from the seminar here on the blog for you to check out if you couldn’t be there in person.