Checklist for 2014: Update your Website Content

How old is the content on your site?

People come to your website for information – about who you are, what you do, or what you can do for them. If your content isn’t clear, easy to read or attention-grabbing, visitors will quickly assume you don’t have what they’re looking for… and leave.

Remember, someone else’s website is just another quick Google search away.

Having original and useful content is also a major factor in how you rank in search engines. In fact, it has never been more important! The goal of a search engine is to provide the best possible answer to a person’s search query, and they do this by delivering sites from all over the web in their list of results that they have deemed to be the best answer to a particular search query.

While search engines use over 200 signals from a website to determine it’s ranking, the content on your site plays a significant role. It’s important to have topically relevant content for search engines, while also ensuring that it’s compelling, unique and valuable to your visitors.

There are many ways of including rich and useful content on your site that is unique in comparison to your competitors and valuable to your customers. These include blogs, widgets, calculators, galleries and video, which if done correctly, can have a positive impact on your site’s rankings.

As important as content is, writing it can take up a lot of time. Engaging the services of an experienced copywriter is a good place to start if content isn’t your strong point. e-CBD offer copywriting services that can take the hassle out of content writing for your site, whilst giving a significant return on investment. Whether you need your current site proofread or want to embark on a content strategy for SEO purposes and need some ideas, our in-house copywriter can help so your content looks just as professional as the job you do

So take a look at your website’s content today. Is it answering the questions your clients are asking, or sending them running in the opposite direction?