SEO Wins Over Pay-Per-Click (94% of the time, all the time)

I won’t waste too much of your time gabbing on – the infographic says it well enough – but here is a quick summary of the results for SEO vs PPC:

The average percentage of clicks on Organic vs. Pay-Per-Click:

• Organic Results = 94%
• Pay-Per-Click Results = 6%

The average percentage of clicks on first page results:

• 1 = 48%
• 2 = 12%
• 3 = 8%
• 4- 10 = Remaining 39%

Search Engine Watch has a more detailed break down of the findings in the CTR survey.

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